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Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney Hardcover – Oct 14 2008


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Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney + Be Our Guest: Perfecting the Art of Customer Service + The Disney Way, Revised Edition: Harnessing the Management Secrets of Disney in Your Company
Price For All Three: CDN$ 50.50

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Product Details

  • Hardcover: 288 pages
  • Publisher: Crown Business; 1 edition (Oct. 14 2008)
  • Language: English
  • ISBN-10: 0385523866
  • ISBN-13: 978-0385523868
  • Product Dimensions: 21.5 x 14.7 x 2.6 cm
  • Shipping Weight: 41 g
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #8,369 in Books (See Top 100 in Books)


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Format: Hardcover Verified Purchase
While the second half is more about repetition and not very effective.
It is a collection of good advice but without a logical sequence.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 101 reviews
15 of 16 people found the following review helpful
Bigger than Blanchard and Covey? Nov. 7 2008
By Jeff L. Noel - Published on Amazon.com
Format: Hardcover
Lee Cockerell should be bigger than Blanchard and Covey combined. Lee is light-years past theory. He is straight-forward, no-nonsense, wise. Every great leader should read this book, or miss an incredible opportunity to see Disney from an executive mind-set, with tons of practical, how-to's for any leader, in any organization.
10 of 10 people found the following review helpful
Magically Successful Oct. 31 2009
By Larry Underwood - Published on Amazon.com
Format: Hardcover Verified Purchase
Lee Cockerell, by his own admission, wasn't a very easy person to work with. After getting whacked on the head a few times with various office supply products, wielded by unhappy co-workers, he got the message: Lighten up. It's a message many people currently engaged in "business" (including more than a few CEOs) need to heed. Watch out, that next clipboard may have your name on it.

Sometimes it takes a good smack on the head by a clipboard, or a swift kick in the pants, to make us understand that we need to get along with people in order to succeed. That's such a simple concept, but one that so often is dismissed by so many, especially the higher up the corporate ladder they climb.

Fortunately, Lee Cockerell got the message, loud and clear. The rest is contemporary American business history. He went on to great accomplishments with the Disney empire, simply by learning how to effectively engage with people; especially those working under him.

For anyone looking for the most basic & wonderfully "common sense" approach to leadership, look no further than this terrific book. Read it, and you too, may create some magic.
10 of 12 people found the following review helpful
Common Sense for a Common Problem Nov. 23 2008
By Michael Gooch - Published on Amazon.com
Format: Hardcover
As a corporate human resources director, I really enjoyed reading this book. "Creating Magic", is a common sense approach to leadership that will help those in need to improve on the job, indeed in their personal lives too. The strategies and great WDW stories make this a very "usable" book that also happens to be a fun and insightful read.

"Creating magic" is the bounding of various stories that teach us a lesson about leadership and management. The stories drive home the point that leadership is not about the leader but rather the people that are being lead, molded and guided in their respective careers.

While I recommend this book in that it pursues leadership excellence. However, I cannot rate it 5 stars as Creating Magic does not contain any novel or new techniques. That is, the lessons of the book have already been digested by most of those in the managerial profession. If you are seeking an excellent reminder of these values then the book will meet your goal. If you are looking for the novel and new approaches to leadership, you will not find it here. I also suggest High Altitude Leadership: What the World's Most Forbidding Peaks Teach Us About Success

Michael L. Gooch, SPHR - Author of Wingtips with Spurs
7 of 8 people found the following review helpful
A Handbook of Practical Love for Leaders at Every Level Oct. 25 2008
By Keith Bower - Published on Amazon.com
Format: Hardcover Verified Purchase
Most of us judge ourselves based on our intentions. The people around us judge us based upon our behaviors. As leaders, we must make sure that our behaviors support our intentions. This is one of the many lessons I've learned from Walt Disney World, a legendary culture created and sustained under the exemplary leadership of Lee Cockerell, WDW's former Executive VP of Operations. In "Creating Magic," Lee Cockerell explains how to make that kind of loving, caring, respectful leadership a practical reality. Lee shows leaders in all walks of life how to operationalize a culture of caring in every sphere of influence. "Creating Magic" is the most inspiring and the most practical book on leadership I have ever read.
4 of 4 people found the following review helpful
Amazing Insight June 23 2009
By N. Comtois - Published on Amazon.com
Format: Hardcover Verified Purchase
Absolutely an amazing book. Lee has such an insight into what works in a leadership position and what won't. I have already begun to utilize his suggestions with great success. Even if you are not in a position of leadership, this will help build your sense of self, and is great for business and Disney fans alike!!

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