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Creative Advertising 2e [Paperback]

Mario Pricken
5.0 out of 5 stars  See all reviews (1 customer review)
List Price: CDN$ 46.00
Price: CDN$ 28.84 & FREE Shipping. Details
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Book Description

May 27 2008
What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of "Creative Advertising" showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.

Frequently Bought Together

Creative Advertising 2e + Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads + Advertising Concept Book, The
Price For All Three: CDN$ 68.70

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Most helpful customer reviews
5.0 out of 5 stars Great! March 16 2014
By VickiC
Format:Paperback|Verified Purchase
I like this book because of how visual it is. It's has a lot of great examples which you get to explore via the scenic root, again - with many pictures which help hammer in the ideas.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.7 out of 5 stars  18 reviews
12 of 13 people found the following review helpful
5.0 out of 5 stars Handy and full of great ideas June 27 2008
By M. Krstanovic - Published on Amazon.com
Format:Paperback
I expected this book would contain some cool ads and lots of boring text about advertising. I was pleasantly surprised to find that it is actually full of awesome examples of ads, pretty much from cover to cover.

It also contains a good How To guide to help eliminate 'art directors block', based on methods used by the creators of the ads featured throughout this book.

A very good buy with lots of pages of 'wow'.
5 of 5 people found the following review helpful
5.0 out of 5 stars Really excellent book on the process of concepting Sept. 20 2009
By V. Bauch - Published on Amazon.com
Format:Paperback|Verified Purchase
This is the single most practically useful concepting book that I've ever seen in 15 years as an advertising copywriter.

It offers a really clear set of questions/conceptual directions you can use to get the juices flowing or "unstick" yourself on a project-- along with real-world examples of how each approach has been used in previous ads. I love it and use it constantly when starting a new project or to help me be sure I've really explored the full range of conceptual possibilities for a project that I'm working on.

Great book, worth every penny and 10X that of most of the advertising books I have.
4 of 4 people found the following review helpful
5.0 out of 5 stars MORE THAN I EVER EXPECTED Aug. 14 2011
By MNRA - Published on Amazon.com
Format:Paperback|Verified Purchase
This book is just like riding a bike or using a mobile phone: you enjoy the sensation while not considering the process. Providing fresh knowledge about what professionals do in practice, it leads you into what is called creative advertising. Step by step questions and suggestions with real live examples. I have never seen anything like it. If advertising interests you, make time for it!
4 of 4 people found the following review helpful
5.0 out of 5 stars Amazing book to have on hand for instant inspiration July 29 2009
By Christianbooksbibles - Published on Amazon.com
Format:Paperback
This is a great book, full of great exercises and examples of creative marketing at its best. Whenever I am working on a creative project and having a mental block, I pull out this book for inspiration, and look at the great campaigns and use the exercises included.

Note that this focuses pretty exclusively on the visual communications in advertising, rather than long sales copy (although it does have a small section on this).

This is a must-have reference book for any small business owner, agency, or marketing/advertising professional.
3 of 3 people found the following review helpful
5.0 out of 5 stars A delight May 12 2010
By Rachael Page - Published on Amazon.com
Format:Paperback|Verified Purchase
This book covers the past on advertising, why ideas are good, how they're created, and has a vast amount of questions you can work through to create your own adverts. I have this on my lounge table, it's good to flick through and guests like it too. What it doesn't really cover is the new age of advertising as in social networking and complex new technology campaigns. No book can cover the future though, so that's not a criticism. A great book, well worth the cash!
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