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Product Description
From Amazon
In The Creative Economy John Howkins argues that intellectual property is far more important today than "hard goods" and that creativity itself should now be viewed as a defining commercial factor. The examples quoted at the start of the book, including Amazon.com's copyrighting of its sales methodology and the British patent for the technique used to clone Dolly the sheep, illustrate the range of forms creativity can take. Throughout the rest of the book, Howkins uses a similarly wide range of examples to explain his theory that creativity will be the dominant economic form of the 21st century.
In its 230 pages The Creative Economy ranges widely in scope. Its seven chapters discuss various creative industries including art, video games, music, film and fashion. Digital technology and its central role is the subject of a separate chapter, as is the management of ideas as a profit-making enterprise. At the openings of his chapters, Howkins reports his interviews with a range of important figures from musician Bob Geldof to architect Richard Rogers and businesswoman Anita Roddick. The overall style, though, is intellectual and with little to break up the dense prose it is, despite the many real-world examples, not always an easy read. It's worth the effort though; Howkins presents a forceful argument, enough perhaps to convince readers with an eye for business to get his or her thinking cap on. --Sandra Vogel --This text refers to an out of print or unavailable edition of this title.
Book Description
Britain makes more money from music than from its car industry. In the United States the core copyright industries achieved foreign sales and exports of $60.18 billion - a figure which surpasses, for the first time, every other export sector, including automobiles, agriculture and aircraft. Howkins sets out to explore how we can harness creativity and the industry it sustains to our common interests. This book is not about information and the information society. It is about more basic matters, what we humans want and what we are good at.
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Most Helpful Customer Reviews on Amazon.com (beta)
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4.0 out of 5 stars (1 customer review)
13 of 14 people found the following review helpful
4.0 out of 5 stars
Howkins measures the creative economy, Jan 1 2010
By RODNEY J. JENSEN - Published on Amazon.com
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This review is from: Creative Economy (Paperback)
Overall, I see this book as a documentary treatment, aimed at a general readership. If there is any criticism of this approach, it is that in the attempt to deal inclusively with all creative/IP-related industries, the material frequently traverses already well trodden paths. Some of that material could perhaps have been jettisoned in favour of a more selective and microscopic focus on fewer industries.Conversely, Howkin's great strength is his journalistic clarity and ability to sustain interest throughout the book without the usual impediment of overt citation disease plaguing other more pretentious and scholarly treatments. This book is ideal reading material for politicians, schoolteachers and captains of industry alike, in helping us to see the industrial world in a different way. In doing this, Howkins must stand equal to other leading popular theorists like Richard Florida, and Charles Landry.
For anyone who is involved in commercial and artistic processes which require IP protection (and obviously this becomes an obligation for those hoping to make a living from such activities) this book provides an essential wake-up call. As Howkins sums it all up on his final page: "a society that stifles or misuses its creative resources, and signs up to the wrong property contract, cannot prosper. But if we understand and manage this new creative economy, individuals will profit and society will be rewarded."
It is hard to disagree with this simple but powerful conclusion.
[...]
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