Creative Solutions for Unusual Projects [Paperback]

Addressing readers interested in entering the fields of desktop publishing or graphic design, Boylston (graphic design, Savannah Coll. of Art & Design) offers a basic overview of many types of graphic design projects. Each clearly written chapter is organized into a section on practical matters, followed by figures with design examples and tips. Throughout, many valuable pointers are given on production. The text touches on the needs of clients but rarely provides details about the target audience for a given project. This book would be appropriate in public, secondary school, and community college libraries, but because it is more oriented toward general desktop publishing, it is not well suited for a fine arts or sophisticated graphic design library. Michael H. Bruno's Pocket Pal: A Graphic Arts Production Handbook (GATF, 2000. 18th ed.) may be useful to readers interested in basic questions of design and production, as will the many small, educational publications released by printer and paper companies, which go into some depth on everything from design to the paper-making process. Dorion Beach, Turner & Assoc., San Francisco
Copyright 2001 Reed Business Information, Inc.

This book helps designers handle those odd projects by detailing all the inside info they so desperately need--from specs and templates, to quick fixes and gritty solutions.

Projects cover:
* menus, order forms, catalogs and annual reports
* compact disks, hang tags, labels, polybags and videos
* book covers and magazines
* self-mailers, invitations, advertisements and solicitations
* signage, billboards and trade show booths
* awards, forms, buttons, tickets and more

Designers will find a bounty of approaches and solutions, insider advice for working with printers, photographers, illustrators, and tips for stopping emergencies before they start.

Scott Boylston is a professor of graphic design at the Savannah College of Art and Design. He previously worked as an art director for a New York City design firm, where he developed packaging for cosmetic companies, including Estee Lauder, Elizabeth Arden, and Yves Saint Laurent.