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Creativity 36 [Hardcover]

David E Carter
3.0 out of 5 stars  See all reviews (1 customer review)

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Creativity 37 Creativity 37
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Book Description

Oct. 11 2007 Creativity (Book 36)

This thirty-sixth edition in the Creativity series displays the best and brightest in advertising and design work from creative professionals around the world.

Creativity 36, which features more than 1,000 color photographs and illustrations, covers dozens of categories in both the consumer and trade markets, including advertisements, posters, billboards, brochures, catalogs, calendars, promotional items, corporate identity manuals, magazine covers, web sites, and much more.

Creative professionals looking for inspiration, or anyone with an interest in quality graphic design, will find Creativity 36 an invaluable resource.


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Product Description

About the Author

A noted authority on the subjects of graphic design, logo design, and corporate branding, David E. Carter has produced over 100 best-selling books in those fields, including The Big Book of Logos, The Big Book of New Design Ideas, and The Big Book of Business Cards. He is currently working on several new corporate identity books.


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Customer Reviews

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Most helpful customer reviews
3.0 out of 5 stars Not really creativity Feb. 12 2009
By Parka HALL OF FAME TOP 50 REVIEWER
Format:Hardcover
Length: 0:20 Mins
There are more than 1000 designs and photos in this book.

Material is collected over all sorts of medium. There are annual reports, brochures, business cards, catalogs, direct mail, signs, posters, book designs, magazine ads, packaging and many other.

The variety is great. The quality of design work showcased is high.

There's one big problem with the book. Some of the designs that are supposed to be creative just don't look creative to me. What I expect from creativity is the element of simplicity and the unexpected.

Put it another way, if this book had no title, I won't give it a title called Creativity. I'll probably call it Design Catalog 2007. Gasp! -- horror -- a generic book title.

For designers or art directors looking for books on creativity, I'll strongly recommend looking at books that feature print advertising. E.g. Advertising annuals and the likes.

Check out other books I've reviewed by visiting my Amazon profile.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.5 out of 5 stars  2 reviews
4.0 out of 5 stars good variety Oct. 8 2011
By c. diane gibbs - Published on Amazon.com
Format:Hardcover
This is a good design annual with entries from around the globe, as well as entries in various mediums. The publishers produce one every year and each year it keeps getting better.
0 of 2 people found the following review helpful
3.0 out of 5 stars Not really creativity Nov. 5 2008
By Parka - Published on Amazon.com
Format:Hardcover
There are more than 1000 designs and photos in this book.

Material is collected over all sorts of medium. There are annual reports, brochures, business cards, catalogs, direct mail, signs, posters, book designs, magazine ads, packaging and many other.

The variety is great. The quality of design work showcased is high.

There's one big problem with the book. Some of the designs that are supposed to be creative just don't look creative to me. What I expect from creativity is the element of simplicity and the unexpected.

Put it another way, if this book had no title, I won't give it a title called Creativity. I'll probably call it Design Catalog 2007. Gasp! -- horror -- a generic book title.

For designers or art directors looking for books on creativity, I'll strongly recommend looking at books that feature print advertising. E.g. Advertising annuals and the likes.

(More pictures are available on my blog. Just visit my Amazon profile for the link.)
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