Dostoevsky said, man needs "Mystery, Miracle, and Authority." This book demystifies the concept of creativity.
Humans want to put labels on people who put out the best ideas, but, what these people do differently than other people can mostly be attributed to habit.
Based off of the universally accepted Hierarchy of Needs by Maslow the author says in order to get to the highest level (self-actualization) where real creativity takes place it is important to not have your limited attention-span concerned with other things.
Here's a brief but effective example:
You're looking for your keys. You're looking for your keys anywhere you can POSSIBLY imagine. Underneath the cushions, in your jean pockets, in drawers, EVERYWHERE, you CAN'T find them and all you can think about is finding them. Bingo. The author argues that this type of psychic thievery is what prevents us from being creative. Since we need to take care of a baser need, we have no time to find ways to solve more enhanced problems.
This book, in the author's opinion, should be taken as a sequal to the "cult" hit FLOW. Unforunately FLOW I think became too much of a hit to be taken as seriously as it should have been. Although a chapter is devoted to FLOW and the concepts, it is necessary to know the nature of work before advancing into a scheduled routine. I recommend reading FLOW before tackling this work.
I must emphasize just how amazing Mihaly Csikszentmihalyi is. He will truly be regarded as one of the greatest minds of this time and most certainly the greatest psychologist of the time. His profound knowledge in so many areas is just incredible as well as backing up everything he says with examples AND action.