- Hardcover: 216 pages
- Publisher: Crest Publishing House (July 30 2007)
- Language: English
- ISBN-10: 8124203075
- ISBN-13: 978-8124203071
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- See Complete Table of Contents
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Product Details |
Product Description
Review
“Gives the background to probably the most well-known creative technique.” -- Institute of Public Relations Journal
“This book enables readers to improve their creative abilities by providing a working definition of ‘creativity’ for use in their everyday work.” -- Close-Up --This text refers to the Paperback edition.
“This book enables readers to improve their creative abilities by providing a working definition of ‘creativity’ for use in their everyday work.” -- Close-Up --This text refers to the Paperback edition.
Book Description
What is it that adds sparkle and life to a well-planned and implemented public relations campaign? It is the 'ah' factor: the brilliantly simple, but inspired creative idea. Creativity isn't just a gift some possess and others don't -- it is a process that can be understood and put into practice.
--This text refers to the
Paperback
edition.
Inside This Book
(Learn More)
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Browse and search another edition of this book.
First Sentence
Far too often the word 'creative' in public relations is used to describe the off-beat, the irreverent and, at times, the downright silly. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Far too often the word 'creative' in public relations is used to describe the off-beat, the irreverent and, at times, the downright silly. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
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Most helpful customer reviews
5.0 out of 5 stars
It's a real heavyweight book with lighter moments.,
By A Customer
This review is from: Creativity in Public Relations (Paperback)
It's probably the best summary and introduction to understanding howwe go about being creative. It is of general interest beyond the public relations field
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
5.0 out of 5 stars (2 customer reviews)
5.0 out of 5 stars
A must for any business' PR department,
By Midwest Book Review - Published on Amazon.com
This review is from: Creativity in Public Relations (Paperback)
Innovation sells. "Creativity in Public Relations" is a guide to bringing new ideas to the world of public relations. Emphasizing the creative process, the value of developing new methods over letting old ones stagnating, and using methods to create new opportunities for one's business. A fully updated fourth edition uses recent developments to provide many new ideas, making "Creativity in Public Relations" a must for any business' PR department.
4 of 22 people found the following review helpful
5.0 out of 5 stars
It's a real heavyweight book with lighter moments.,
By A Customer - Published on Amazon.com
This review is from: Creativity in Public Relations (Paperback)
It's probably the best summary and introduction to understanding howwe go about being creative. It is of general interest beyond the public relations field
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