Review
“Gives the background to probably the most well-known creative technique.” -- Institute of Public Relations Journal
“This book enables readers to improve their creative abilities by providing a working definition of ‘creativity’ for use in their everyday work.” -- Close-Up
“This book enables readers to improve their creative abilities by providing a working definition of ‘creativity’ for use in their everyday work.” -- Close-Up
Book Description
What is it that adds sparkle and life to a well-planned and implemented public relations campaign? It is the 'ah' factor: the brilliantly simple, but inspired creative idea. Creativity isn't just a gift some possess and others don't -- it is a process that can be understood and put into practice.
From the Publisher
Andy Green has run his own public relations and marketing consultancy in Wakefield for the last five years. He has some 18 years experience in the public relations profession spanning both in-house in the public sector, and in consultancy. he is a former chairman of the Institute of Public Relations' Yorkshire Group.
About the Author
Andy Green runs his own public relations and marketing consulting firm. He teaches courses on creativity for the UK's Chartered Institute of Public Relations and many leading organizations. He is also the author of Effective Personal Communication Skills for Public Relations.
