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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms Hardcover – Jun 21 2012


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Product Details

  • Hardcover: 288 pages
  • Publisher: McGraw-Hill; 1 edition (June 21 2012)
  • Language: English
  • ISBN-10: 0071791523
  • ISBN-13: 978-0071791526
  • Product Dimensions: 19 x 2.5 x 23.4 cm
  • Shipping Weight: 680 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #75,631 in Books (See Top 100 in Books)

Product Description

About the Author

Andrea Phillips is a transmedia writer andgame designer who hasworked on award-winningprojects for clients suchas HBO, Sony Pictures,and Channel 4 Education,plus original projects like Perplex City, ThomasDolby’s Floating City, and the nonprofit humanrights game America 2049. Her indie workincludes Balance of Powers and the forthcomingFelicity. She cheats at Words with Friends.


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1 of 1 people found the following review helpful By Joss Monzon on Aug. 24 2012
Format: Hardcover
The main reason that I bought this book was the author. Andrea Phillips has been a successful Transmedia writer and game designer for years plus she is one of the founders of the Transmedia movement. Transmedia Storytelling is a topic that everybody talks about but not everybody really understands. This book will tell you, very clearly, what Transmedia is and what isn't, but most importantly, it will teach you the basics of storytelling and give you the tools and techniques to write and develop a tight Transmedia campaign from start to finish.
A big thank you to Andrea Phillips for this amazing book.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 18 reviews
6 of 6 people found the following review helpful
Exploring the Practice of Commercial Transmedia Storytelling Oct. 21 2012
By David H. Deans - Published on Amazon.com
Format: Hardcover
This is the second "how-to" book that I've reviewed on the topic of Transmedia Storytelling. The Guide by Andrea Phillips is a pragmatic journal of all the creative possibilities -- and a welcomed addition to the body of practitioner knowledge and associated lessons learned.

Ms. Phillips describes her own experiences as a game designer and includes numerous insightful Q&A sidebars with contributions from her accomplished peer group -- they're primarily transmedia practitioners within the American entertainment industry.

The book is divided into five sections -- each one offering practical ideas and suggestions for transmedia storytelling novices, plus some creative examples of techniques that an experienced practitioner would appreciate.

She describes some of the lasting wisdom of early transmedia storytelling projects by the pioneers -- such as The Blair Witch Project. She also features the key take-away points from more recent examples of commercial transmedia case studies -- again, primarily from within the entertainment industry.

Ms. Phillips says that "...the long-term benefits of transmedia marketing are not in drawing in a completely new audience, but in hooking a peripheral audience more deeply and keeping it around longer. It's [about] the magic word: engagement." Indeed, the ongoing quest for capturing audience attention is a theme that she revisits throughout the book.

One of her very interesting revelations was a reference to the apparent geographic preferences. Such as "...South American audiences seem very enthusiastic about engaging in role-playing; [North] American audiences enjoy competitive elements and puzzle solving; and European audiences tend to be the most enthusiastic about attending live events."

Perhaps Ms. Phillips most helpful advice to beginners is this -- "If you have no applicable background, then your first step has to be making something - a series of websites, some light video, a puzzle trail, an interactive toy; the concept doesn't matter so much as the tangible proof that you can come up with a concept and see it through to execution."

In summary, I'll gladly recommend this useful body of work to anyone who would like to explore the possibilities of transmedia storytelling -- kudos to Andrea Phillips for bringing us one step closer to reaching the mainstream tipping point.

That being said, I'm waiting for an author to address the uncharted territory of non-fiction related commercial transmedia content development. Documentaries are a genre worthy of further exploration. To date, it remains the key area of our craft that would benefit from some equally instructive guidance.
14 of 17 people found the following review helpful
The Real Deal June 9 2012
By Braccia - Published on Amazon.com
Format: Hardcover
Andrea Phillips' A CREATOR'S GUIDE TO TRANSMEDIA STORYTELLING is a must-read for active and aspiring creative professionals. There are few titles that provide true insight into the evolution of storytelling. Most contain overviews of press-friendly campaigns--peppered with specious or anecdotal evidence--and come across like "gee whiz" fanboy fodder.

This IS NOT that book. Phillips is a practitioner who has been in the trenches for years. Drawing from the sum of her experience, she's generated a practical, realistic and relatable guide for designing stories that engage and excite audiences. The best part is, the book isn't alienating to newcomers. By using either classic or easily searchable examples and interviewing successful fellow practitioners, she keeps her evidence concrete and insights out of the clouds. Transmedia storytelling isn't rocket science, but it is very easy to jump in and feel overwhelmed, confused and lost. Pick up this guide, get grounded and get to work.
1 of 1 people found the following review helpful
Wonderfully practical. Marry Chester Garry 80's Chomsky opportunities Nov. 3 2014
By T.T. - Published on Amazon.com
Format: Kindle Edition
Wonderfully practical. Marry Chester Garry 80's Chomsky opportunities. Dare I say too much. Here my only candid....memorious! Matt galiburburi Axel Wheels. Fictional men. Chester Trombone Clinton Hope. Wonderful!!
For those unafraid to move ahead of others in the race Nov. 3 2014
By Michelle J. Brewer - Published on Amazon.com
Format: Hardcover Verified Purchase
This is a terrific book for up-and-coming authors who insist on changing with the times. Andreas clearly defines the reasoning for the rise in transmedia, as well as giving splendid examples how this method works. In addition, she instructs clearly on how to follow through by publicizing your own work to be recognized and devoured by the public.
1 of 2 people found the following review helpful
Very good resource Jan. 2 2013
By Samuel Graham - Published on Amazon.com
Format: Hardcover Verified Purchase
Very good resource for creators of all types, leans a little bit towards a particular type of transmedia that the writer is likely more familiar with however explains methodically the do's and dont's of any style. Most importantly covers logistical, organizational and budgetary considerations in creating transmedia narrative whilst always relating back to the story and the impact on audience, pointing out a huge lot of things that someone coming from story telling in just the one medium would never have even considered. Only criticism would be that there are a few contradictions/statements that make you wonder why that section was in there anyway. e.g. explains over the course of a page the narrative principle of 'chekov's gun' and how it's useful, however finishes saying it doesn't as much apply to transmedia as it does traditional narrative "And once you move into transmedia, you might be better off forgetting you ever heard Chekov's name at all"


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