A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms Hardcover – Jun 21 2012
|New from||Used from|
Frequently Bought Together
Customers Who Bought This Item Also Bought
No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.
To get the free app, enter your e-mail address or mobile phone number.
About the Author
Andrea Phillips is a transmedia writer andgame designer who hasworked on award-winningprojects for clients suchas HBO, Sony Pictures,and Channel 4 Education,plus original projects like Perplex City, ThomasDolby’s Floating City, and the nonprofit humanrights game America 2049. Her indie workincludes Balance of Powers and the forthcomingFelicity. She cheats at Words with Friends.
Inside This Book(Learn More)
What Other Items Do Customers Buy After Viewing This Item?
Top Customer Reviews
A big thank you to Andrea Phillips for this amazing book.
Most Helpful Customer Reviews on Amazon.com (beta)
Ms. Phillips describes her own experiences as a game designer and includes numerous insightful Q&A sidebars with contributions from her accomplished peer group -- they're primarily transmedia practitioners within the American entertainment industry.
The book is divided into five sections -- each one offering practical ideas and suggestions for transmedia storytelling novices, plus some creative examples of techniques that an experienced practitioner would appreciate.
She describes some of the lasting wisdom of early transmedia storytelling projects by the pioneers -- such as The Blair Witch Project. She also features the key take-away points from more recent examples of commercial transmedia case studies -- again, primarily from within the entertainment industry.
Ms. Phillips says that "...the long-term benefits of transmedia marketing are not in drawing in a completely new audience, but in hooking a peripheral audience more deeply and keeping it around longer. It's [about] the magic word: engagement." Indeed, the ongoing quest for capturing audience attention is a theme that she revisits throughout the book.
One of her very interesting revelations was a reference to the apparent geographic preferences. Such as "...South American audiences seem very enthusiastic about engaging in role-playing; [North] American audiences enjoy competitive elements and puzzle solving; and European audiences tend to be the most enthusiastic about attending live events."
Perhaps Ms. Phillips most helpful advice to beginners is this -- "If you have no applicable background, then your first step has to be making something - a series of websites, some light video, a puzzle trail, an interactive toy; the concept doesn't matter so much as the tangible proof that you can come up with a concept and see it through to execution."
In summary, I'll gladly recommend this useful body of work to anyone who would like to explore the possibilities of transmedia storytelling -- kudos to Andrea Phillips for bringing us one step closer to reaching the mainstream tipping point.
That being said, I'm waiting for an author to address the uncharted territory of non-fiction related commercial transmedia content development. Documentaries are a genre worthy of further exploration. To date, it remains the key area of our craft that would benefit from some equally instructive guidance.
This IS NOT that book. Phillips is a practitioner who has been in the trenches for years. Drawing from the sum of her experience, she's generated a practical, realistic and relatable guide for designing stories that engage and excite audiences. The best part is, the book isn't alienating to newcomers. By using either classic or easily searchable examples and interviewing successful fellow practitioners, she keeps her evidence concrete and insights out of the clouds. Transmedia storytelling isn't rocket science, but it is very easy to jump in and feel overwhelmed, confused and lost. Pick up this guide, get grounded and get to work.
Andrea Phillips goes into a lot of detail about Transmedia Storytelling and uses a ton of examples. This is basically a "How to create Transmedia Stories" done right! I'll be keeping it on my shelf for reference later.
My only fault is that it doesn't seem to go into the weeds details that would help a n00b like myself create a transmedia story on various platforms. It mentions the various platforms, but not really in detail. Other than that, great job!
Look for similar items by category
- Books > Business & Investing > Industries & Professions > E-commerce > Internet Marketing
- Books > Business & Investing > Marketing & Sales > Advertising
- Books > Business & Investing > Marketing & Sales > Consumer Behaviour
- Books > Business & Investing > Marketing & Sales > Marketing
- Books > Computers & Technology > History & Culture > Web Marketing
- Books > Computers & Technology > Web Development > Web Design
- Books > Professional & Technical > Business Management > Marketing & Sales > Advertising
- Books > Professional & Technical > Business Management > Marketing & Sales > Consumer Behaviour
- Books > Professional & Technical > Business Management > Marketing & Sales > Marketing > Web Marketing