Book Description
Increase your image and visibility through media exposure, thereby separating yourself from the competition.
In practically every industry, those who become the most successful are recognized as experts in their respective fields. Larry Chambers, a prolific author and credibility marketing expert, shows professionals how to increase their image and visibility via media exposure, as a result separating themselves from the competition.
Instead of traditional sales calls and requests for referrals, Chambers emphasizes simple ways readers can use the media and other outlets to showcase their expertise to the appropriate audiences. The result eliminates wasted time spent cold calling prospects. Ideally, prospects will contact readers with requests to do business.
About the Author
Larry Chambers -- Credibility marketing expert, author, coach-writer, and frequent contributor to financial and investment periodicals Larry Chambers is a former financial professional. Chambers has been responsible for more than 700 articles in consumer and professional publications from Accounting Technology to Your Money. He has written a total of seven books. He has also coached more than a dozen other authors in successful book projects. Chambers is a contributor to Writer's Digest Handbook of Making Money Freelance Writing and is a frequent media guest, financial media expert resource, and seminar presenter. His book, Recondo, was the subject of a History Channel special for which he was a technical advisor.
