Critical Studies in Media Commercialism [Paperback]

Robin Andersen (Editor), Lance Strate (Editor)

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Product Details

Paperback: 352 pages
Publisher: Oxford University Press (May 15 2000)
Language: English
ISBN-10: 0198742770
ISBN-13: 978-0198742777
Product Dimensions: 24.4 x 17 x 2.3 cm
Shipping Weight: 612 g
Amazon Bestsellers Rank: #988,730 in Books (See Top 100 in Books)

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Review

'... an extremely comprehensive and versatile presentation of the subject. ... must be highly praised for providing the reader with a very wide spectrum of critical approaches to media commercialism from a range of reputed scholars and practitioners in the area of media and communication.' The International Journal of Media Management

Product Description

Intense commercialism has been a perennial hallmark of the mass media ever since its inception and throughout the twentieth century the techniques and strategies of the dominant players in the world of media and advertising have become increasingly sophisticated, with the development of multinational media corporations and electronic media opportunities. Developments have been so rapid that scholars are only now beginning to come to terms with the full impact of media commercialization as a global phenomenon cutting across traditional cultural, economic, and social boundaries. Critical Studies in Media Commercialism brings together an impressive collection of essays that explore the growing complexity, range, and reach of media commercialism in today's world. From the corporate conglomeration of today's media giants to the effects of advertising on politics, society, and the individual, this collection provides a comprehensive and insightful critique of both the impact and the limits of media commercialism in the modern world.

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Inside This Book (Learn More)

First Sentence
CRITICS of consumer culture often lament the misdirected desire for manufactured products, those things that seem to be the motivating force behind consumption. Read the first page

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Concordance

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Amazon.com: 4.0 out of 5 stars (1 customer review)

1 of 1 people found the following review helpful

4.0 out of 5 stars An important approach to media, Mar 31 2006

By Carol Corbin - Published on Amazon.com

This review is from: Critical Studies in Media Commercialism (Paperback)

This is a good collection of media essays with a marxist and technophobe bent that includes articles by some of the most important scholars working in media criticism today. It points up the difficulties and complexities of the complete domination of media by commerce. In addition, it brings the material into the age of globalization rather than looking at media as single technological units. One area I think that it misses is the cell phone revolution, because that could create a counter model to the centralizing aspects of commercial media.

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