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"Crossing the Chasm should be the Bible for high-tech companies looking for direction with marketing and distribution challenges. Geoff's model corresponds directly to the launch of Lotus Notes and continues to shape our marketing programs." -- Robert K. Weller S.V.P., North American Business Group
"Crossing the Chasm truly addresses the subtleties of high-tech marketing. We have embraced many of the concepts in the book and it has become a 'bestseller' with Unisys." -- James A. Unruh, CEO, Unisys
"If you find yourself wondering why it is that the majority of potential buyers for your newest breakthrough technology are not as enthusiastic as your early adopters, read this book or risk joining the others at the bottom of the high-tech abyss." -- Jim Kouzes, coauthor of The Leadership Challenge, author of Credibility, President of the Tom Peters Group/Learning Systems
Geoffrey A. Moore is the author of two bestselling books on the development of high-tech markets: Crossing the Chasm and Inside the Tornado. He is chairman of The Chasm Group, which provides marketing strategy consulting services to hundreds of high-tech companies. He is also a venture partner with Mohr Davidow Ventures, a venture capital firm. Moore was recently named one of the "Elite 100 leading the digital revolution" by Upside magazine.
This is required reading for anyone in electronics or technology marketing and brand management. The best ideas are within the first 100 pages of the book but it is short and easy... Read morePublished 21 months ago by John Miewald
There are plenty of long reviews on this, so here's just a short synthesis. This is considered the Bible of marketing thought for early stage, technically-oriented products. Read morePublished on July 13 2003 by kc
This book tackles the Internet and the marketing tools needed to master this medium. I liked this, but it was not an easy read. Read morePublished on July 28 2002
Like many techies, I thought this book offered tremendous insights into the way technology products should be marketed. Read morePublished on Dec 16 2001
This is probably One of the Best Business Books ever written, together with Will and Vision, Innovator's Dilemma and The Death of Competition. Read morePublished on Nov. 25 2001 by Charlie Lucania
This should be required reading if you are involved in sales or marketing in a high tech industry. It clarifies the mystery surrounding the cause of so many successes and failures... Read morePublished on Oct. 22 2001 by Charles Harris
If this is not on your shelf and you playing high tech, you might as well fill out the chapter seven papers now! A must must must read for the high tech start up.Published on Oct. 1 2001 by Genesis Laboratory Systems, Inc.
This book is absolutely amazing. I'm really knocking myself on the head for not purchasing it a long time ago, but I'm glad I did now. Read morePublished on Sept. 17 2001 by Jake Well