Crossing the Chasm and over one million other books are available for Amazon Kindle. Learn more
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Crossing Chasm Paperback – Jun 10 1999


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
CDN$ 28.94 CDN$ 0.01

There is a newer edition of this item:


Join Amazon Student in Canada



Customers Who Bought This Item Also Bought

NO_CONTENT_IN_FEATURE

Product Details

  • Paperback: 256 pages
  • Publisher: Harper Paperbacks (June 10 1999)
  • Language: English
  • ISBN-10: 0066620023
  • ISBN-13: 978-0066620022
  • Product Dimensions: 20.1 x 13.2 x 1.5 cm
  • Shipping Weight: 204 g
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (46 customer reviews)
  • Amazon Bestsellers Rank: #274,657 in Books (See Top 100 in Books)

Customer Reviews

4.3 out of 5 stars
Share your thoughts with other customers

Most helpful customer reviews

By John Miewald on Aug. 19 2013
Format: Paperback
This is required reading for anyone in electronics or technology marketing and brand management. The best ideas are within the first 100 pages of the book but it is short and easy to read. Highly recommended.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
By Keith on July 13 2003
Format: Paperback
There are plenty of long reviews on this, so here's just a short synthesis. This is considered the Bible of marketing thought for early stage, technically-oriented products. It describes the phases of customer thinking, and how you have to appeal to them, including some non-intuitive but dead-on approaches for making the leap to the Early Majority.
For some reason, this second edition seems to have been edited poorly though, with grammar erros and such. Unfortunate for a great work.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
Format: Paperback
'Crossing the Chasm' and 'Inside the Tornado' explain high-tech marketing strategies and product/technology life cycle. In the 90s, some of the most successful high-tech companies could be distinguished by their marketing strategies. Standard approach to marketing might be fine for other industries, but it has less chance of succeeding in high-tech industry. 'Crossing the Chasm' refers to product's acceptance by mass market. Typical product adaptation cycle would go through various phases that include: innovators (very narrow market), early adopters, (much larger than innovators, but still nothing major), early majority (this is where you want your product to get), late majority (still huge market), and laggards. Now, in high-tech world, there is a chasm between early adopters and early majority. It takes different approach to cross that chasm and get accepted by early majority.
Once you are on the other side of the chasm, be prepare for the 'tornado' phase. Your product/technology will take off with enormous power driven by huge market. You don't want to be at the point where market demand surpasses your supply. At this point your company can grow at hyper growth rate and gigantic revenues can be generated. We have seen this before so many times and some of the examples (Dell, MS, Oracle, Apple, etc...) are known to everybody.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
By A Customer on July 28 2002
Format: Paperback
This book tackles the Internet and the marketing tools needed to master this medium. I liked this, but it was not an easy read. I just picked up Guerrilla PR Wired, by Micheal Levine, and it is much more straight-forward and I am better able to understand the concepts within "Crossing the Chasm" because of it.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
By Chris Downing on March 31 2002
Format: Paperback
Both the Chasm and the Tornado books deal with the fundementals of how technology companies either do or should come to market. As so often with work like this it is often bought and a few pages read - and little is taken on board as to how to implement the ideas.
In my previous role in BT both these books were heavily promoted by PA Consultants who did a load of marketing training for us - but you tell me if you think they were read with any real insight?
The recommendations and points discussed relate to coming to the market through the early adopters and visionaries - then if successful we should be able to move to the mass market. Unfortunately even though we know this to be true intuitively and can prove it's true in the real world - most marketing departments want to go big, mass market, fast.
This is a bible for visionaries, innovators, start-ups, small businesses with a focus on customer relationships - if your in a big corporate, forget it. Nobody will let you proceed like this - it will be too contra to the arrogant,internal focus most corporates have.
If you consider yourself a visionary, manic business missionary - then this is the book for you (just don't expect your friends in big companies to understand what your talking about as they burn their way though millions of unfocused marketing budget!)
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.
By Robert Morris HALL OF FAMETOP 10 REVIEWER on March 19 2002
Format: Paperback
Crossing the Chasm (1991) and Inside the Tornado (1995) should be read in combination. Having just re-read both, I consider them even more valuable now than when they were first published. Chasm "is unabashedly about and for marketing within high-tech enterprises." It was written for the entire high tech community "to open up the marketing decision making during this [crossing] period so that everyone on the management team can participate in the marketing process." In Chasm, Moore isolates and then corrects what he describes as a "fundamental flaw in the prevailing high-tech marketing model": the notion that rapid mainstream growth could follow continuously on the heels of early market success.
In his subsequent book, Inside the Tornado, Moore's use of the "tornado" metaphor correctly suggests that turbulence of unprecedented magnitude has occurred within the global marketplace which the WWW and the Internet have created. Moreover, such turbulence is certain to intensify. Which companies will survive? Why? I have only one (minor) quarrel with the way these two books have been promoted. True, they provide great insights into marketing within the high technology industry. However, in my opinion, all e-commerce (especially B2B and, even more importantly, B2B2C) will be centrally involved in that industry. Moreover, the marketing strategies suggested are relevant to virtually (no pun intended) any organization -- regardless of size or nature -- which seeks to create or increase demand for what it sells...whatever that may be. I consider both books "must reading." Those who share my high regard for one or both are strongly urged to read Moore's more recent business classic, Living on the Fault Line.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again.

Product Images from Customers

Most recent customer reviews

Search


Feedback