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Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Geoffrey Moore (Author) Average Customer Review:   (50)
In Stock Eligible for FREE Super Saver Shipping on orders over CDN$ 25. CDN$ 22.99 CDN$ 16.60
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"Crossing the Chasm should be the Bible for high-tech companies looking for direction with marketing and distribution challenges. Geoff's model corresponds directly to the launch of Lotus Notes and continues to shape our marketing programs." -- Robert K. Weller S.V.P., North American Business Group"... Read More |
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