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Crush It!: Why NOW Is the Time to Cash In on Your Passion Hardcover – Oct 13 2009

24 customer reviews

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Product Details

  • Hardcover: 160 pages
  • Publisher: HarperStudio (Oct. 13 2009)
  • Language: English
  • ISBN-10: 0061914177
  • ISBN-13: 978-0061914171
  • Product Dimensions: 14 x 1.7 x 21 cm
  • Shipping Weight: 259 g
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Bestsellers Rank: #23,715 in Books (See Top 100 in Books)
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Product Description


“Gary is a force of nature. His authentic, raw passion and caring touches everyone. His insights into social media & his message of opportunity could not be more timely.” (Tony Robbins)

“Gary was the first person to push me on the importance of personalbrand and transparency – this was months before anyone was talkingabout it, he’s always two steps ahead of anyone else.” (Kevin Rose, Founder of

“Anyone looking to supercharge their career should beg, borrow, and steal to learn Gary Vee’s techniques. He reinvented the rules to build a $60-million business from scratch—on his own terms.” (Tim Ferriss, #1 NY Times bestselling author of The 4-Hour Workweek)

“Gary Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business. He is always an inspiration and always entertaining. You owe it to yourself to read this book!” (Tony Hsieh, CEO of

“Gary Vaynerchuk has become a walking, talking (and oh, such talking!), webbing and Tweeting example of how believing in what you do and keeping it fun can step up your life in all ways. There is nobody I would rather talk sports with—or wine or life.” (Scott Simon, host of Weekend Edition Saturday on NPR)

About the Author

Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategies and content. Businessweek selected him as one of the top twenty people every entrepreneur should follow, and CNN voted him one of the top twenty-five tech investors on Twitter. He lives in New York City, where he avidly roots for the New York Jets.

Customer Reviews

4.2 out of 5 stars

Most helpful customer reviews

6 of 6 people found the following review helpful By Darren B. on Nov. 9 2010
Format: Hardcover
You have to dig Gary's Enthusiasm. He says everything with so much passion and gusto, that you do get absorbed in this book. During the read (which is short, it's a very easy read) you feel compelled to work on your own personal brand. It gets you to think about your passion. I enjoyed that part as it left me inspired, for a short amount of time reading the book (about 3 days) and it quickly dissipated thereafter.

This is an account of what worked for Gary. I think I try to keep in mind that I don't really view Gary as a consultant or coach, therefore I attribute him towards having very little experience in expressing what others should do and more knowledge about expressing what happened to work one time for himself. He has been working as a consultant since the book came out, so I'd be curious to see what changes he would make to this book, now that he has a little more perpective on others, versus just a perspective on himself. I find that books of this nature are best written by people who have experience in working with others on the subject matter.

In closing, he's a better video blogger than writer (he admits to this himself in the book a few times) but what the book really lacks is substance. It's vague, covers a wide assortment of topics but everything only briefly, as if to only to give you a little taste of what he's utilized to facilitate his own success. After a certain point, you kind of feel let down. On one hand, it is cool to see the process Gary went through, on the other, sad that he didn't include more details about a little more than just the basics. I would have liked to see a little more info on individualization and what his experience working with others has yielded. At least he is real about it all though. His authenticity is refreshing.
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2 of 2 people found the following review helpful By Jebby Newton on Feb. 15 2010
Format: Hardcover
Different people motivate in different ways. At first I thought Gary V was too "in-your-face" for me as I tend to be more of a relaxed guy. After a few episodes of WLTV I realized that Gary was simply being Gary. He is excited... all the time. It doesn't take long to notice that this excitement is actually how Gary shows passion for what he loves. You can see this passion in his Wine Library TV episodes, his keynote speeches (or Q&A sessions) and his book Crush It.
The book is a quick read and is focused on how you can and should be doing what you are passionate about - no excuses. Gary V tells you why social media and the internet in general make it easier than ever to build your brand online and get out there into the world. He explains that success goes to those who hustle and value customer service (hustle meaning hard work).
He does all this while spilling entertaining stories of youth and success that make you want to get out into the world and Crush It as soon as you turn the final page. The book itself gets four stars but Gary earns a fifth star for narrating the audio book himself and going off script a lot.
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2 of 2 people found the following review helpful By JulzB TOP 1000 REVIEWER on Dec 17 2009
Format: Hardcover Verified Purchase
This book is quite possibly the easiest to read book I've picked up this year ... it was entertaining, easy flowing and quick to read. Yet it also packed a serious punch.

I dare you to read this book and not feel inspired to work harder, pursue your passion and build your own personal brand.

And... with his simple steps you are going to know exactly what you need to do to begin doing this! He doesn't waste any time giving you a bunch of details but he does give you a plan to follow. And he is doing this without a motive... he's not selling you anything else so he is totally upfront and honest about the fact that you are going to work harder than you ever imagined to do it. You'll also have more fun that you ever thought possible. And the little stories he shares of other people in the world doing great things to build their brand will make you WANT to work harder than you've ever worked before.

I think this is one of the best business books of 2009... and definitely one of the best books I read in 2009. It's going to be a gift under the tree for several of my friends and family!
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2 of 2 people found the following review helpful By Eugen Sakhnenko on Oct. 29 2009
Format: Hardcover
I can't recommend Crush It highly enough to anyone doing anything on the web (which should be everyone).

Though fairly short, it is packed full of great info. For those who follow Gary and watch his videos/talks a lot of that content is summed up and expanded on in here, with a bit extra. It's great though to have it all in one place for reference or just for inspiration. If you haven't seen much of Gary then this book is even more worth it.

The book is very readable (unlike some business books) and you wont want to put it down. There is also an exact step by step guide on starting a blog and generating tons of traffic, and then monetizing it. This alone is worth the price of admission.

Buy it, you won't regret it.

- Eugen S

Twitter: @eugen_s
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7 of 8 people found the following review helpful By C. Bjerrisgaard on Oct. 13 2009
Format: Hardcover
I have been following Gary Vaynerchuk and his message for about four or five months now. Around August I had enough of sitting on the sidelines and started chasing my passion. In my case that passion revolves around marketing, branding, and beer. My first step was to start [...] and interacting with the beer community. At this point I am a couple months into the process and have an avid following of hardcore beer fans and brewers. Not only that but since I started focusing my energy on this other doors have opened for me. My internet marketing career is taking off, my nine to five is ever improving, and I am on my way to do what I want to do for a living full time.

All this said, last week I received my copy of Crush It in the mail. Needless to say, I wish I had this book to help guide me since I started on this journey. No useless info, no bs, just the real info you need to get started crushing it. I have to recommend this book to anyone who wants to stop working for the weekend and start doing what they care about for a living.

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