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Crush It!: Why NOW Is the Time to Cash In on Your Passion [Hardcover]

Gary Vaynerchuk
4.0 out of 5 stars  See all reviews (20 customer reviews)
List Price: CDN$ 26.99
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Book Description

Oct. 5 2009

Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand. By the end of this book, any reader will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, CRUSH IT! is the ultimate driver′s manual for modern business.

Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family′s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV,, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library′s retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!

Frequently Bought Together

Crush It!: Why NOW Is the Time to Cash In on Your Passion + Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World + The Thank You Economy
Price For All Three: CDN$ 60.16

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“Gary is a force of nature. His authentic, raw passion and caring touches everyone. His insights into social media & his message of opportunity could not be more timely.” (Tony Robbins)

“Gary was the first person to push me on the importance of personalbrand and transparency – this was months before anyone was talkingabout it, he’s always two steps ahead of anyone else.” (Kevin Rose, Founder of

“Anyone looking to supercharge their career should beg, borrow, and steal to learn Gary Vee’s techniques. He reinvented the rules to build a $60-million business from scratch—on his own terms.” (Tim Ferriss, #1 NY Times bestselling author of The 4-Hour Workweek)

“Gary Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business. He is always an inspiration and always entertaining. You owe it to yourself to read this book!” (Tony Hsieh, CEO of

“Gary Vaynerchuk has become a walking, talking (and oh, such talking!), webbing and Tweeting example of how believing in what you do and keeping it fun can step up your life in all ways. There is nobody I would rather talk sports with—or wine or life.” (Scott Simon, host of Weekend Edition Saturday on NPR)

About the Author

Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategies and content. Businessweek selected him as one of the top twenty people every entrepreneur should follow, and CNN voted him one of the top twenty-five tech investors on Twitter. He lives in New York City, where he avidly roots for the New York Jets.

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Customer Reviews

Most helpful customer reviews
6 of 6 people found the following review helpful
3.0 out of 5 stars Inspiring but Lacking the Details Nov. 9 2010
You have to dig Gary's Enthusiasm. He says everything with so much passion and gusto, that you do get absorbed in this book. During the read (which is short, it's a very easy read) you feel compelled to work on your own personal brand. It gets you to think about your passion. I enjoyed that part as it left me inspired, for a short amount of time reading the book (about 3 days) and it quickly dissipated thereafter.

This is an account of what worked for Gary. I think I try to keep in mind that I don't really view Gary as a consultant or coach, therefore I attribute him towards having very little experience in expressing what others should do and more knowledge about expressing what happened to work one time for himself. He has been working as a consultant since the book came out, so I'd be curious to see what changes he would make to this book, now that he has a little more perpective on others, versus just a perspective on himself. I find that books of this nature are best written by people who have experience in working with others on the subject matter.

In closing, he's a better video blogger than writer (he admits to this himself in the book a few times) but what the book really lacks is substance. It's vague, covers a wide assortment of topics but everything only briefly, as if to only to give you a little taste of what he's utilized to facilitate his own success. After a certain point, you kind of feel let down. On one hand, it is cool to see the process Gary went through, on the other, sad that he didn't include more details about a little more than just the basics. I would have liked to see a little more info on individualization and what his experience working with others has yielded. At least he is real about it all though. His authenticity is refreshing.
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12 of 14 people found the following review helpful
5.0 out of 5 stars Literary caffeine! Great read Oct. 11 2009
Crush it........ Ohhhhh am I'm going to CRUSH IT!

It is like social media concentrate, when I got the book I was a bit disappointed at the thickness of it but in the end that is one of the best parts, it does not flood you with tons of info. It gives you the info and tools you need to kick start your dream, and not confuse you on what path you should take. It gives you what you need, nothing more. That is more valuable than a few more pages.

The book starts by pumping you up, giving you hope, and opening the door so you can see the light at the end of the tunnel, In a way only the infectious Gary Vee can. Then he jumps right into tooling you up with the online resources you need to 'CRUSH IT' and get on with living your dream. There is no candy coating and he tells you like it is. It is a ton of work. But if you are doing what you love it will not seem like work, you will be living, not working.

A words of warning, it is literary caffeine. Personally, I am going to crush it, super nova style!

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2 of 2 people found the following review helpful
Different people motivate in different ways. At first I thought Gary V was too "in-your-face" for me as I tend to be more of a relaxed guy. After a few episodes of WLTV I realized that Gary was simply being Gary. He is excited... all the time. It doesn't take long to notice that this excitement is actually how Gary shows passion for what he loves. You can see this passion in his Wine Library TV episodes, his keynote speeches (or Q&A sessions) and his book Crush It.
The book is a quick read and is focused on how you can and should be doing what you are passionate about - no excuses. Gary V tells you why social media and the internet in general make it easier than ever to build your brand online and get out there into the world. He explains that success goes to those who hustle and value customer service (hustle meaning hard work).
He does all this while spilling entertaining stories of youth and success that make you want to get out into the world and Crush It as soon as you turn the final page. The book itself gets four stars but Gary earns a fifth star for narrating the audio book himself and going off script a lot.
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11 of 13 people found the following review helpful
5.0 out of 5 stars Time To Kick It Up A Notch & CRUSH IT! Nov. 17 2009
Disclaimer: This is my first review for any book or product on Amazon or anywhere really, and I took the time to submit this review because I feel it warranted it.

The book is thin 140 ish pages... but I like that... no fluff.. easy to read.. straight from the hip... just like Gary himself.

As someone who is relatively new to the world of "Social Media" I stumbled upon of Gary V last year and bookmarked his site. It wasn't until this July (09) that I checked out his site again and began to follow him in other social media channels. I noticed how he worked his magic and served his secret sauce to his nation / followers / customers. He is the real deal and a leader in the Web 2.0 world by not only providing killer content and products... but by genuinely caring for the people who are his followers / customers. He spends countless hours being in the trenches, listening and sharing with the people.

You get a feel for that in the book and I found this to be a great book on many levels. It is inspiring & I couldn't help but be touched by his passion, hustle & caring.

The book is a perfect starting point for someone who wishes to learn about how to navigate and succeed (make actual dollars) in this new age of business.

There is also an online version that is called a "Vook" which I also purchased. Personally I prefer reading the physical book over online text but there is a video for each chapter that I found enhanced my connection to the author and his message. (It's also worth checking out.. just google VOOK)

If your still on the fence... then I recommend you follow Gary for a couple of weeks & you can then decide wether to purchase it or not. (Just google his name and follow him on wine library TV, Twitter, or Face-book.)

After reading it... chances are you will kick it up a notch & begin to 'CRUSH IT!' too. :-)
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Most recent customer reviews
2.0 out of 5 stars If you want a book full of someone pumping their ...
If you want a book full of someone pumping their own tire then by all means! Personally I find the author full of......well, you know.
Published 19 days ago by jordan bruce
5.0 out of 5 stars A Must Read
A brilliant mind that seems never to stop. Gary is not only inspirational, but he has substance. His message is implicit with the understanding that he lives what he believes. Read more
Published 1 month ago by Paul Toffanello
1.0 out of 5 stars No Need to Crush This Time Waster
Unfortunately this felt like one long infomercial that I actually had to pay to read. You know the type - you sit there watching, hoping that there will be real substance to... Read more
Published 10 months ago by Paul
2.0 out of 5 stars This book will be obsolete in 5 years
I wish Gary had stuck with his passion for wines, I found this book dry and uncharacteistically of Gary lacking passion, the examples provided in the book are so time bound, that... Read more
Published 18 months ago by Mosheh Vineberg
2.0 out of 5 stars Pointless if you are already familiar with social media
While I did enjoy reading about the author's journey to his success, I found the book lacking in useful content. Read more
Published on April 24 2012 by Rebecca
4.0 out of 5 stars Great content but you need to filter out Vaynerchukisms
I love the content this author has to share but I always find his tone quite arrogant. The Vaynerchuk way isn't the ONLY way to do good business... Read more
Published on Dec 9 2011 by MM
3.0 out of 5 stars Se lit comme une lettre à un ami, (Friend's letter)
Ce livre est plus près d'une lettre d'encouragement qu'un ami vous écrirait, avec de bons conseils sur la façon de vous faire remarquer dans le monde... Read more
Published on June 24 2011 by Normand Sauvageault
4.0 out of 5 stars Promoting yourself online
Another small book that packs a mean, realistic punch. It hammers home the message that you are your product and success depends on your productivity and online presence. Read more
Published on April 4 2010 by Michael Cullen Coaching
5.0 out of 5 stars Great Book
This book, which I listened to on iTunes, is awesome. Very inspiring. I found your style to be honest and straight to the point. Read more
Published on Feb. 15 2010 by Rob Mcfaul
5.0 out of 5 stars Great Read!
I loved this book. Easy read and useful information. Can you ask for anything more?
Published on Feb. 15 2010 by S. Frair
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