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...the publication of Cultural Studies is an event no serious (or curious) reader can afford to ignore. Make no mistake: in American intellectual life, the undisciplines of cultural studies will very likely be the single most controversial and contested terrain of the 1990s, and Cultural Studies the most capacious text in the fray.
If you plan to continue living in America, read this book.
It's here. It's big. It's the Next Thing...You've gotta have it.
Lawrence Grossberg, Cary Nelson, and Paula Treichler are all well known for their extensive publications on modern culture.