Customer Once, Client Forever: 12 Tools for Building Lifetime Business Relationships: Amazon.ca: Richard Buckingham: Books

Product Description

In Customer Once, Client Forever, Buckingham presents a process to identify, create and maintain the relationship with the client using his 12 Lifetime Tools.

Book Info

(Kiplinger Books) A presentation of all of the necessary steps businesses should take in order to ensure that their clients keep coming back. A guide to being the best at customer service, with an emphasis on fostering repeat business and customer referrals. Twelve tools for maintaining and strengthening customer relationships. DLC: Customer services--United States.

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Customer Reviews

6 Reviews

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Average Customer Review

4.8 out of 5 stars (6 customer reviews)

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5.0 out of 5 stars Super Serve Clients, April 3 2003

By A Customer

This review is from: Customer Once, Client Forever: 12 Tools for Building Lifetime Business Relationships (Hardcover)

Many common sense pieces of advice, nicely organized and clearly spelled out. A great refresher for anyone with experience and excellent primer for those entering any service industry. He reminds us all that its easier, smarter, and more rewarding to keep a client happy than it is to pound the pavement to find a new one. I was suprised and chagrined to realize that some of tips were techniques I knew but had over time forgotten to practice. Highly recommend this book.

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5.0 out of 5 stars An absolute "must" for any businessperson, Jan 13 2002

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Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Customer Once, Client Forever: 12 Tools for Building Lifetime Business Relationships (Hardcover)

Customer Once, Client Forever: 12 Tools For Building Lifetime Business Relationships by Richard Buckingham (president of GoalStar Business Strategies working with Fortune 100 companies) is an upbeat business self-help book about how to turn one's customers into clients for life. Filled with concise, economically worded lessons and questions to ponder, each chapter offers a wealth of sound advice on such topics as continually improving oneself, gaining client feedback, and converting good clients into lifetime clients. Customer Once, Client Forever is an absolute "must" for any businessperson from cafe owners to marketing corporations who solicits and depends upon repeat customers!

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4.0 out of 5 stars Great tools to improve your selling techniques, Nov 9 2001

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Janet Lau (Hong Kong) - See all my reviews

This review is from: Customer Once, Client Forever: 12 Tools for Building Lifetime Business Relationships (Hardcover)

This book is easy to understand with its clear structure, writer uses simple English to make sure all the readers can get what he is trying to say (and that is one of the tools he suggested, say your clients' language without jargon).
The 12 tools are organised in sequence, from managing internal business standard to performing excellent services to external clients, it provides lots of practical sugesstions in different aspects to build lifetime relationships with clients. Also, it's creative and useful to summarize the most urgent things that you need to do and put it in a box called 'Monday Morning', it's telling you what you can do to achieve those objectives he had mentioned, not just the theories.
In conclusion, it's worthwhile to read this book as it's very useful for your present or future business and interpersonal skills.

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Most recent customer reviews

5.0 out of 5 stars Detail guideline for sales or customer service
This book presenting the ideas of how to become a successful sales or customer service. Those ideas are very practicable and useful. Read more

Published on Nov 4 2001 by Pau Wing Cho, Joe

5.0 out of 5 stars Read this book or lose business to someone who has
This book shows how to win Lifetime Clients in an easy to read and digest format. I have bought and read many business books but this is one of the top ones of all time. Read more

Published on Jun 6 2001 by R. Scott Martin