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Customer Relationship Management in Electronic Markets Hardcover – May 7 2004


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Product Details

  • Hardcover: 124 pages
  • Publisher: Routledge (May 7 2004)
  • Language: English
  • ISBN-10: 0789019442
  • ISBN-13: 978-0789019448
  • Product Dimensions: 15.3 x 1.5 x 22.6 cm
  • Shipping Weight: 318 g
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Inside This Book

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First Sentence
SUMMARY. Customer relationship management, or CRM, has found increased attention in both the academic and managerial worlds of marketing in recent years. Read the first page
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