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Customer Relationship Management: Organizational and Technological Perspectives Paperback – Dec 25 2011


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Product Details

  • Paperback: 172 pages
  • Publisher: Springer; 2003 edition (Dec 25 2011)
  • Language: English
  • ISBN-10: 3642078850
  • ISBN-13: 978-3642078859
  • Product Dimensions: 15.5 x 1.1 x 23.5 cm
  • Shipping Weight: 272 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • See Complete Table of Contents

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First Sentence
Many authors have studied CRM from a technological perspective, while others have focused their work on management issues. Read the first page
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By A Customer on July 23 2003
Format: Hardcover
The book shows a strong vision of CRM projects under a management perspective.
Very helpful both for academics and practitioners.
Read it!
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By A Customer on July 23 2003
Format: Hardcover
The book shows a strong vision of CRM projects under a management perspective.
Very helpful both for academics and practitioners.
Read it!
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 2 reviews
New perspectives on CRM and management July 23 2003
By A Customer - Published on Amazon.com
Format: Hardcover
The book shows a strong vision of CRM projects under a management perspective.
Very helpful both for academics and practitioners.
Read it!
New perspectives on CRM and management July 23 2003
By A Customer - Published on Amazon.com
Format: Hardcover
The book shows a strong vision of CRM projects under a management perspective.
Very helpful both for academics and practitioners.
Read it!


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