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Customer Relationship Management: Organizational and Technological Perspectives [Paperback]

Federico Rajola
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

March 14 2012 3642078850 978-3642078859 2003
Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.

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Many authors have studied CRM from a technological perspective, while others have focused their work on management issues. Read the first page
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Most helpful customer reviews
5.0 out of 5 stars New perspectives on CRM and management July 23 2003
By A Customer
Format:Hardcover
The book shows a strong vision of CRM projects under a management perspective.
Very helpful both for academics and practitioners.
Read it!
Was this review helpful to you?
5.0 out of 5 stars New perspectives on CRM and management July 23 2003
By A Customer
Format:Hardcover
The book shows a strong vision of CRM projects under a management perspective.
Very helpful both for academics and practitioners.
Read it!
Was this review helpful to you?
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 5.0 out of 5 stars  2 reviews
5.0 out of 5 stars New perspectives on CRM and management July 23 2003
By A Customer - Published on Amazon.com
Format:Hardcover
The book shows a strong vision of CRM projects under a management perspective.
Very helpful both for academics and practitioners.
Read it!
5.0 out of 5 stars New perspectives on CRM and management July 23 2003
By A Customer - Published on Amazon.com
Format:Hardcover
The book shows a strong vision of CRM projects under a management perspective.
Very helpful both for academics and practitioners.
Read it!
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