- Hardcover: 320 pages
- Publisher: Financial Times Prentice Hall; 1 edition (Jan 31 2002)
- Language: English
- ISBN-10: 0130671673
- ISBN-13: 978-0130671677
- Product Dimensions: 23.6 x 16.1 x 2.9 cm
- Shipping Weight: 671 g
- Average Customer Review: 5.0 out of 5 stars See all reviews (5 customer reviews)
- Amazon Bestsellers Rank: #2,095,800 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Product Description
This book introduces Customer Share Marketing, showing how to leverage one-to-one, permission-based marketing to grow customer share, not market share -- and sell more to your most loyal customers! World-renowned marketer Tom Osenton introduces new marketing principles that are applicable to companies of all sizes and in all industries, demonstrating how to unlock the power of customer loyalty, dramatically increasing the value of your current customers. Drawing on the best ideas from direct selling, permission marketing, and one-to-one marketing, Osenton presents today's best solutions for acquiring customers, retaining them, and growing your share of their purchases. He shows how to maximize the power of mass and direct marketing in today's infotainment economy, and shares Customer Share Marketing case studies from today's best marketers -- including Frito Lay, Coca Cola, and Johnson and Johnson. For every marketing professional and executive decision-maker in companies of all sizes and industries.
Book Info
Properly deployed, a customer share marketing strategy creates a mutually rewarding relationship between you and your customers. Discover the best ways to deepen your relationship with customers you've already invested to acquire.
Inside This Book
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First Sentence
In many ways, the Web is really a modern-day miracle. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
In many ways, the Web is really a modern-day miracle. Read the first page
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Concordance
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
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Most helpful customer reviews
5.0 out of 5 stars
New Thinking,
By Timothy Horrigan (USA) - See all my reviews
This review is from: Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty (Hardcover)
The overwhelming majority of business books that I have read over the past decade provide no new thinking. Books on how to lead, how to manage, how to sell, provide very little practical advice and even less new thinking.This book provides new thinking. It is not a copycat title. Any industry can and should adopt the model. Thanks for delivering something fresh...
5.0 out of 5 stars
SUPER BOOK!,
By A Customer
This review is from: Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty (Hardcover)
A must read that turns marketing upside down. Intelligent real world examples. Very readable and great insights for all.
5.0 out of 5 stars
A MUST READ,
By A Customer
This review is from: Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty (Hardcover)
One of the most succinct and insightful business books I've everread. It takes real world examples and turns the traditional thinking upside down like Tom Peters did a decade ago. A must read for entrepreneurs, small business, mid-size and large alike...not to mention wherever marketing is taught. Mr. Osenton really knows his stuff. A fun, first rate read, and a destined best seller! Buy it!!
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