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on September 26, 1998
     Remember the old saying, a picture is worth a thousand words? How true it is. A good picture or graphic image can speak volumes. They can add a lot of appeal, class, and convey meaning through any Website. Words can be used to make an impact as well. In the business of online marketing the selection and use of good words, grammar, and sentence structure can result in a more fruitful online presence. Herschell Gordon Lewis and Jamie Murphy have written Cybertalk that Sells to provide us with some dynamic insight into how we can communicate more powerfully and successfully online.
     Lewis and Murphy offer readers the instruction they need to craft their own domain names, e-mail, sales messages, and other forms of online communication. For instance, readers have at their fingertips lists of high profile words and phrases intended to add a punch to any marketing experience. Short on time? Simply lift them from the pages of this book, add a twist or two, and throw in some extra words to put together the right combination to suit your needs. The authors guide readers through illustrations that will produce results. After a short while readers should be able to develop their own lists of key words and jargon!
     The use of banners has made an impact on the way people do business online as well. Not everyone though, including myself, is happy about the use of banners. The reasons are many. They can be the cause of many headaches and much concern at times. Nonetheless, many people do use them. They find their way onto Websites and Web pages daily. Brief but helpful advice on the effective design and use of banners is welcome news for those who cannot make a living without them.
     The authors provide a fresh approach to learning creative writing for effective online use. They take readers by the hand and walk them through many of the situations they will face online today. Readers will be comfortable with the down-to-earth writing style and design of this book. They will find it very easy to read, understand, and put to use. This is an absolutely awesome and amazing attention-getting, blockbustering marketing resource guide that will generate huge, incredible, and dynamite results. Put this bold, powerful, and tremendous book to sizzling, smashing, and gut-wrenching use today!
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on December 31, 1998
In the preface, the authors say that they intend to write this book about "selling by email" (not about selling on the web). The intent of this book is not fully communicated by its title. So make sure you buy what you want to read.
I do not find the chapters about "selling by email" particularly interesting and convincing, perhaps because it was not the reason I bought the book. It has a chapter in glossary format explaining what is "Browser", "Bit", "Byte", "Home page"..., things that need not to be explained in a book that already is too thin and has too much white space.
The only serendipity is chapter 8 about "Banners" which is related to the web and has nothing to do with email. The authors give an insightful distinction between a banner and a link, and provide examples to improve the description of a banner. This book stays on my bookshelf because of this chapter.
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on May 20, 2002
The biggest problem with 'Cybertalk That Sells' is the book's assumption. It assumes that the reader will have very little or no experience with email. Much space is given to an explanation of email, presumably to those with no email skills. Some of the information in the book is useful, however, in telling the reader what strategies (and words) work in email advertising and which don't. As another reviewer has noted, the book contains lots of white space. A good book for those who are email beginners. For people looking for a way to reach more people through email advertising, this book will probably be of limited value.
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on February 24, 1999
Like one of the readers said, "I bought this book because of the posted reviews." Unfortunately, it's well below my expectations. The author is a good writer, however, I don't think he has much experience with email writing. He used very little examples in the book and spent an entire chapter to define common Internet terms such as "Bit" and "Browser." It appeared to me that this book is put together without much experience with the Internet. Two other books: "Words that Sell" and "What's the Big Idea?" are much, much better. I'm returing CyberTalk for a refund.
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on April 6, 2000
Must admit I was hesitant after seeing the previous two reviews, but am a happy camper now.
This is my bible for crafting emails and editing Web sites. And it's a great gift for friends just getting into e-marketing.
Although two years old, the concepts haven't changed and the examples still apply.
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on May 16, 1998
Although I enjoyed the "cyber-jargon," the Internet history and basic primer on the World Wide Web and e-mail was my favorite part.
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on August 6, 1998
When someone says they're confused about Internet Marketing, I tell them no problem, just read "CyberTalk that Sells."
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