Product Description
U.S DVD sales will top $8.1 billion in 2002, an increase of over 50%, according to Adams Media Research. DVD sales this year surpassed video, even though only 30% of households have DVD players (compared to 90% for VCRs). In August 2002 the New York Times dubbed DVD “the most successful home entertainment device in history…a true pop-culture phenomenon.” DVD Demystified has served as DVD’s bible since the format first shipped in 1997. Demystifying not only basic technology issues but detailing production and authoring processes, making sense out of the plethora of battling video, audio, and data formats, and clearly explaining how DVD standards and specs dovetail or clash with related digital media standards, this book has not only become DVD’s standard reference, but also required reading for DVD enthusiasts who wanting to peer behind the scenes and figure out how to get the most from their technology. Since then, Jim Taylor has become DVD’s most visible guru, now President of the DVD Association, author of the internet DVD FAQ, and profiled by E!Online and DVD Report. This third edition will be almost completely rewritten to cover the major technology, format, and standard changes of the past three years, and will once again include a DVD designed to show the extreme limits of performance of this dynamic technology.
From the Back Cover
"This series has launched many a DVD career including my own and should be required reading in any world class DVD facility… a perfect resource for any DVD professional or novice." -- Benn Carr, VP of New Technology, Walt Disney Studios, Burbank, CA
"Even DVD experts need a place to turn to for guidance, advice and reference. DVD Demystified IS THE place." -- Andy Evans, Chairman, The Pavement, London, England
"Jim Taylor is the smartest guy on the planet when it comes to DVD. Add Mark Johnson and Chuck Crawford and there's nothing this team can't help you with. No matter what you need to find out about DVD, this book gives you the answers you can understand, use, and count on." -- Fred Grossberg, President, Mill Reef Video, Washington, DC
REVISED AND EXPANDED INCLUDING THE NEWEST TECHNOLOGIES, FORMATS, AND PRODUCTION DETAILS
DVD INCLUDED
Hybrid DVD-Video/DVD-ROM
Showcases dynamic application of DVD technology with samples from Dolby, DTS, THX, IMAX, Joe Kane Productions, Microsoft, Widescreen Review, and others * Plus audio/video tests, WebDVD, HTML files, spreadsheets, and more
THE LEGENDARY GUIDE TO EVERYTHING DVD
Driving a business of over $50 billion per year, DVD is the all-encompassing media technology that has reshaped entertainment, professional video, business communications, and computing.
This updated edition of the renowned, reader-friendly guide defines, demystifies, and details DVD and related technologies. This book is a MUST read if . . .
- You're in the audio/video or entertainment business
- You're a multimedia developer
- You work with educational technology or industrial training
- You're an IT professional or technology consultant
- You're a filmmaker or a musician
- You cover cutting-edge technology as a journalist or analyst
- You can't afford thousands of dollars for the standards and specifications books
- You read the standards and specifications books but didn’t understand them
- You're a technovideoaudiophile
- You want to be in the know, up to speed, and on the leading edge of this fascinating technology