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Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy, and Become Customers for Life Paperback – Nov 1 1999


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Product Details

  • Paperback: 408 pages
  • Publisher: John Wiley & Sons Canada, Ltd.; 1 edition (Nov. 1 1999)
  • Language: English
  • ISBN-10: 0471349763
  • ISBN-13: 978-0471349761
  • Product Dimensions: 25.1 x 17.8 x 3 cm
  • Shipping Weight: 590 g
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Bestsellers Rank: #2,797,590 in Books (See Top 100 in Books)
  • See Complete Table of Contents


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Customer Reviews

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By A Customer on Aug. 31 2002
Format: Paperback
I must admit to being very skeptical. I read it, but given the staggering bursting of the dot-com Internet bubble, I have some severe doubts whether Janal's book is as relevant or just plain right as it was when he wrote it. It was published in 2000, so Janal probably finished writing it by 1999. Before the bursting, then.
The Internet still has its uses, but an Internet-only strategy? eBay might do it, but if AOL is having troubles . . .
I liked Levine's Guerrilla PR: Wired because, despite the name, it combines both Internet and non-Internet strategies.
Janal has some good ideas and his examples are good ones, but I'm fairly certain not in the way he intended them to be.
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By A Customer on Aug. 15 2002
Format: Paperback
As a small buisiness owner, I have been struggling with the job of driving traffic to my website. This book has helped me focus on my marketing problems, and so far I think that the techniques outlined in this book are effective. Another great read is M.Levine's Guerrilla P.R. Wired - all about the Internet.
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By A Customer on Jan. 24 2001
Format: Paperback
Nice book, but a bit too much fluff to fill in the substance gaps. To much make money quick kind of information. I checked out Starting a business website and make your website work for you. Also killer content. These gave me a bit more hands on experience and background that i could use.
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Format: Paperback
Dan Janal has been on the frontlines of Internet marketing for many years. He has written and spoken on the topic well. His latest book, Janal's Guide to Marketing on the Internet, represents the best advice available on promoting one's self online in plain and easy to read language.
Janal covers plenty. The book is packed with a wealth of great marketing advice that will help any marketing campaign. Some of the marketing strategies discussed in the book include creating online marketing plans, Website design intended to get results, incorporating the use of search engines, effectively using e-mail, writing and distributing publicity material online, building relationships with other online people in the newsgroups, establishing virtual communities, creating special focus groups, and offering quality customer service.
Sticking to the business of marketing ourselves online is not always easy to accomplish. A lot of other events and circumstances can compete for our time. Janal is up front with his readers, and at the front of his book he points out that those persons who will most benefit from his book are those persons who are seriously determined to carry out the strategies outlined in it.
Marketing products, services, and information online is big business for a lot of people these days. Consider the opportunities that are available for businesses large and small, public service and private organizations, associations, and average people like you and me. Take what Janal has to offer you in this book and put it to use today!
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Format: Paperback
This book covered a broad range of useful information - particularly for those new to Web PR & internet marketing, or those of us who are in the field and frequently suffer information overload. Along with an 'arsenal' of weapons, case studies etc, there are some tried and tested techniques which are too good to miss. A full review is posted at Free Pint, another great resource...
Thin on Web PR specific techniques so grab Poor Richard's Internet Marketing book whilst you are here if that is what you want, and check out the Guerrilla Marketing books.
However you look at it, this is one to add to your shelf if you are planning to learn all you can to make a success of your online presence. And to the reviewer who thought it only covered the marketing basics, let's face it, the Net isn't that different, but this book manages to clarify the differences there are between trad marketing and getting it right on the Net.
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By Heemanshu on Aug. 7 2000
Format: Paperback
I read "Dan Janal's Guide to Marketing On the Internet." I think its an extremely different marketing book because it does not say, do banner adverting you will earn. In fact it goes right to the root, as to how a company on the net should be formed to be successful. Your book has been a real eye opener.
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By Jerry Hanson on Aug. 1 2000
Format: Paperback
A dull book with lots of conventional marketing principles. It may work for someone with no Internet experience. For me, it is a complete waste of my money.
The book asks you to apply questioning principles but gives you few specific guides on how to do them correctly.
I shouldn't have believed in the reviews posted here.
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Format: Paperback
I found this book to be a good read---I actually read it on vacation. I read a lot of business books and I've become a "master skimmer", but this one I read word for word. The book is now full of my notes and lists of actionable items that I can really implement. I appreciated the case studies, writing style and lack of "Internet hype". I would certainly recommend this book for anyone interested in getting the most from their Internet marketing efforts.
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