" . . . a fascinating read." -Chicago Sun-Times -- Chicago Sun-Times
" . . . will keep you up-to-date in the fast-changing field of online marketing long after the latest magazines on the subject are pass." - Success -- Success
" . . . writes in a style that even newbies can understand." - Internet World -- Internet World
From the Back Cover
America's #1 online marketing expert shows you how to use the Internet to boost sales, cut costs, and build customer loyalty
One of the most respected Internet marketing experts in the world, Dan Janal has helped tens of thousands of small businesses and entrepreneurs set up shop on the Internet. Now, in this book, he shares what he knows about harnessing the power of the Internet to market and sell your product or service.
In clear, nontechnical terms, Janal delivers online marketing strategies and techniques guaranteed to increase profits, cut costs, and add customer value-no matter what the size of your company or your marketing budget. Replete with countless, proven examples, he describes how companies are profiting from online marketing. Janal shows you how to: * Conduct market research online * Sell to consumers and business-to-business * Use one-to-one marketing techniques to create customers for life * Conduct highly effective public relations campaigns * Use the Internet as a customer support center