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Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy, and Become Customers for Life [Paperback]

Daniel S. Janal
4.1 out of 5 stars  See all reviews (15 customer reviews)

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Book Description

Nov. 1 1999
Guidelines, strategies, proven examples, and tactics for maximizing your investment in the Internet. Marketing expert Dan Janal has designed this comprehensive guide to help professional marketers, sales managers, and entrepreneurs create a well-founded Internet marketing plan. The book covers everything from conducting research and market forecasting online, establishing measures for Internet investment, using the Internet as a customer support center, and effectively and ethically writing and sending publicity material. It also features new examples from companies around the world who are profiting from their online marketing and sales efforts and breaking new ground in business-to-business. * Includes new material for the next wave of online marketing, with chapters on affiliate programs and selling strategies for professional services, associations, and business-to-business. Daniel S. Janal (Danville, CA) is the founder and President of Janal Communications, an eleven-year-old online marketing and public relations agency. He is also the author of seven books on business technology, including Risky Business (Wiley).

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Review

" . . . a fascinating read." -Chicago Sun-Times -- Chicago Sun-Times

" . . . will keep you up-to-date in the fast-changing field of online marketing long after the latest magazines on the subject are pass." - Success -- Success

" . . . writes in a style that even newbies can understand." - Internet World -- Internet World

From the Back Cover

America's #1 online marketing expert shows you how to use the Internet to boost sales, cut costs, and build customer loyalty

One of the most respected Internet marketing experts in the world, Dan Janal has helped tens of thousands of small businesses and entrepreneurs set up shop on the Internet. Now, in this book, he shares what he knows about harnessing the power of the Internet to market and sell your product or service.

In clear, nontechnical terms, Janal delivers online marketing strategies and techniques guaranteed to increase profits, cut costs, and add customer value-no matter what the size of your company or your marketing budget. Replete with countless, proven examples, he describes how companies are profiting from online marketing. Janal shows you how to: * Conduct market research online * Sell to consumers and business-to-business * Use one-to-one marketing techniques to create customers for life * Conduct highly effective public relations campaigns * Use the Internet as a customer support center


Inside This Book (Learn More)
First Sentence
While listening to KCBS Newsradio in San Francisco the other day, I heard Martha Stewart talking about the wonders of green beans and how they can be used to help shade trees and plants in the garden. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most helpful customer reviews
3.0 out of 5 stars Still Useful? Aug. 31 2002
By A Customer
Format:Paperback
I must admit to being very skeptical. I read it, but given the staggering bursting of the dot-com Internet bubble, I have some severe doubts whether Janal's book is as relevant or just plain right as it was when he wrote it. It was published in 2000, so Janal probably finished writing it by 1999. Before the bursting, then.
The Internet still has its uses, but an Internet-only strategy? eBay might do it, but if AOL is having troubles . . .
I liked Levine's Guerrilla PR: Wired because, despite the name, it combines both Internet and non-Internet strategies.
Janal has some good ideas and his examples are good ones, but I'm fairly certain not in the way he intended them to be.
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4.0 out of 5 stars Essential for E-Biz Aug. 15 2002
By A Customer
Format:Paperback
As a small buisiness owner, I have been struggling with the job of driving traffic to my website. This book has helped me focus on my marketing problems, and so far I think that the techniques outlined in this book are effective. Another great read is M.Levine's Guerrilla P.R. Wired - all about the Internet.
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3.0 out of 5 stars Fluff and Substance Jan. 24 2001
By A Customer
Format:Paperback
Nice book, but a bit too much fluff to fill in the substance gaps. To much make money quick kind of information. I checked out Starting a business website and make your website work for you. Also killer content. These gave me a bit more hands on experience and background that i could use.
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5.0 out of 5 stars Great Marketing Advice for Any Marketing Campaign! Sept. 13 2000
Format:Paperback
Dan Janal has been on the frontlines of Internet marketing for many years. He has written and spoken on the topic well. His latest book, Janal's Guide to Marketing on the Internet, represents the best advice available on promoting one's self online in plain and easy to read language.
Janal covers plenty. The book is packed with a wealth of great marketing advice that will help any marketing campaign. Some of the marketing strategies discussed in the book include creating online marketing plans, Website design intended to get results, incorporating the use of search engines, effectively using e-mail, writing and distributing publicity material online, building relationships with other online people in the newsgroups, establishing virtual communities, creating special focus groups, and offering quality customer service.
Sticking to the business of marketing ourselves online is not always easy to accomplish. A lot of other events and circumstances can compete for our time. Janal is up front with his readers, and at the front of his book he points out that those persons who will most benefit from his book are those persons who are seriously determined to carry out the strategies outlined in it.
Marketing products, services, and information online is big business for a lot of people these days. Consider the opportunities that are available for businesses large and small, public service and private organizations, associations, and average people like you and me. Take what Janal has to offer you in this book and put it to use today!
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5.0 out of 5 stars You have nothing to lose! Aug. 7 2000
Format:Paperback
This book covered a broad range of useful information - particularly for those new to Web PR & internet marketing, or those of us who are in the field and frequently suffer information overload. Along with an 'arsenal' of weapons, case studies etc, there are some tried and tested techniques which are too good to miss. A full review is posted at Free Pint, another great resource...
Thin on Web PR specific techniques so grab Poor Richard's Internet Marketing book whilst you are here if that is what you want, and check out the Guerrilla Marketing books.
However you look at it, this is one to add to your shelf if you are planning to learn all you can to make a success of your online presence. And to the reviewer who thought it only covered the marketing basics, let's face it, the Net isn't that different, but this book manages to clarify the differences there are between trad marketing and getting it right on the Net.
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5.0 out of 5 stars A real eye opener! Aug. 7 2000
Format:Paperback
I read "Dan Janal's Guide to Marketing On the Internet." I think its an extremely different marketing book because it does not say, do banner adverting you will earn. In fact it goes right to the root, as to how a company on the net should be formed to be successful. Your book has been a real eye opener.
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1.0 out of 5 stars Not Good Aug. 1 2000
Format:Paperback
A dull book with lots of conventional marketing principles. It may work for someone with no Internet experience. For me, it is a complete waste of my money.
The book asks you to apply questioning principles but gives you few specific guides on how to do them correctly.
I shouldn't have believed in the reviews posted here.
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5.0 out of 5 stars A busines book that I really ENJOYED reading! July 12 2000
Format:Paperback
I found this book to be a good read---I actually read it on vacation. I read a lot of business books and I've become a "master skimmer", but this one I read word for word. The book is now full of my notes and lists of actionable items that I can really implement. I appreciated the case studies, writing style and lack of "Internet hype". I would certainly recommend this book for anyone interested in getting the most from their Internet marketing efforts.
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