Guidelines, strategies, proven examples, and tactics for maximizing your investment in the Internet. Marketing expert Dan Janal has designed this comprehensive guide to help professional marketers, sales managers, and entrepreneurs create a well-founded Internet marketing plan. The book covers everything from conducting research and market forecasting online, establishing measures for Internet investment, using the Internet as a customer support center, and effectively and ethically writing and sending publicity material. It also features new examples from companies around the world who are profiting from their online marketing and sales efforts and breaking new ground in business-to-business. * Includes new material for the next wave of online marketing, with chapters on affiliate programs and selling strategies for professional services, associations, and business-to-business. Daniel S. Janal (Danville, CA) is the founder and President of Janal Communications, an eleven-year-old online marketing and public relations agency. He is also the author of seven books on business technology, including Risky Business (Wiley).