" . . . a fascinating read." -Chicago Sun-Times -- Chicago Sun-Times
" . . . will keep you up-to-date in the fast-changing field of online marketing long after the latest magazines on the subject are pass." - Success -- Success
" . . . writes in a style that even newbies can understand." - Internet World -- Internet World
America's #1 online marketing expert shows you how to use the Internet to boost sales, cut costs, and build customer loyalty
One of the most respected Internet marketing experts in the world, Dan Janal has helped tens of thousands of small businesses and entrepreneurs set up shop on the Internet. Now, in this book, he shares what he knows about harnessing the power of the Internet to market and sell your product or service.
In clear, nontechnical terms, Janal delivers online marketing strategies and techniques guaranteed to increase profits, cut costs, and add customer value-no matter what the size of your company or your marketing budget. Replete with countless, proven examples, he describes how companies are profiting from online marketing. Janal shows you how to:
* Conduct market research online
* Sell to consumers and business-to-business
* Use one-to-one marketing techniques to create customers for life
* Conduct highly effective public relations campaigns
* Use the Internet as a customer support center
From the reviews of Dan Janal's bestselling Online Marketing Handbook
" . . . a fascinating read."
" . . . will keep you up-to-date in the fast-changing field of online marketing long after the latest magazines on the subject are passé."
" . . . writes in a style that even newbies can understand."
As a small buisiness owner, I have been struggling with the job of driving traffic to my website. This book has helped me focus on my marketing problems, and so far I think that... Read morePublished on Aug. 15 2002
Nice book, but a bit too much fluff to fill in the substance gaps. To much make money quick kind of information. Read morePublished on Jan. 24 2001
I read "Dan Janal's Guide to Marketing On the Internet." I think its an extremely different marketing book because it does not say, do banner adverting you will earn. Read morePublished on Aug. 7 2000 by Heemanshu
A dull book with lots of conventional marketing principles. It may work for someone with no Internet experience. For me, it is a complete waste of my money. Read morePublished on Aug. 1 2000 by Jerry Hanson
I found this book to be a good read---I actually read it on vacation. I read a lot of business books and I've become a "master skimmer", but this one I read word for... Read morePublished on July 12 2000 by Martha S. Brown
I have read over 30 marketing books, I own a online direct repsonse company which does millions in revenues. There are still many things I learned after reading this book. Read morePublished on July 7 2000
Dan Janal's Guide to Marketing on the Internet has become my bible for managing an online campaign. He offers advice on topics including crisis communications, measurement, e-mail... Read morePublished on July 6 2000 by Jennifer Adler