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Data Mining Techniques: For Marketing, Sales, and Customer Support
 
 
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Data Mining Techniques: For Marketing, Sales, and Customer Support [Paperback]

Michael J. A. Berry (Author), Gordon Linoff (Author)
3.3 out of 5 stars  See all reviews (21 customer reviews)

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Paperback CDN $37.62   -- --
Paperback, May 27 1997 --   -- --
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management 3.3 out of 5 stars (21)
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"The book thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions. This guide describes techniques for detecting customer behavior patterns useful in formulating marketing, sales and customer support strategies. While database analysts will find more than enough technical information to satisfy their curiosity, technically savvy business and marketing managers will find this book accessible." (Fathbrain.com; Ganthead.com, 9/01)

Book Description

With data mining, companies can analyze customers' past behaviors in order to make strategic decisions for the future. This book is a practical guide to mining business data to help marketers and business managers focus their marketing and sales strategies. It explains how each mining technique works and what kinds of business problems each one can solve.
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Somerville, Massachusetts, home to one of the authors of this book, is also home to a woman from Cameroon who braids hair. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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21 Reviews
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3.3 out of 5 stars (21 customer reviews)
 
 
 
 
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5.0 out of 5 stars An Invitation from the Authors, April 13 2004
By 
Michael Berry "data mining author" (Cambridge, MA United States) - See all my reviews
(REAL NAME)   
This review is from: Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management (Paperback)
People interested in this book may also be interested in our web site at www.data-miners.com.
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1.0 out of 5 stars Too many words and little content, Nov 26 2001
By A Customer
This review is from: Data Mining Techniques: For Marketing, Sales, and Customer Support (Paperback)
This book is very difficult to read. The authors say very little in hundreds of pages. I was looking for more content. The data mining techniques are explained in detail, but they are very difficult to understand. Perhaps this could also be because I am new to data mining. This is definitely not a book for someone looking for a quick introduction to data mining.
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1.0 out of 5 stars Too many words and little content, Nov 26 2001
By A Customer
This review is from: Data Mining Techniques: For Marketing, Sales, and Customer Support (Paperback)
This book is very difficult to read. The authors say very little in hundreds of pages. I was looking for more content. The data mining techniques are explained in detail, but they are very difficult to understand. Perhaps this could also be because I am new to data mining. This is definitely not a book for someone looking for a quick introduction to data mining.
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› Go to Amazon.com to see all 33 reviews  3.7 out of 5 stars 
 
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