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Product Description
Review
"The book thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions. This guide describes techniques for detecting customer behavior patterns useful in formulating marketing, sales and customer support strategies. While database analysts will find more than enough technical information to satisfy their curiosity, technically savvy business and marketing managers will find this book accessible." (Fathbrain.com; Ganthead.com, 9/01)
--This text refers to an alternate
Paperback
edition.
Book Description
- Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems
- Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support
- The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining
- More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining
- Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis
Inside This Book
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First Sentence
Somerville, Massachusetts, home to one of the authors of this book, is also home to a woman from Cameroon who braids hair. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Somerville, Massachusetts, home to one of the authors of this book, is also home to a woman from Cameroon who braids hair. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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5.0 out of 5 stars
An Invitation from the Authors,
By
This review is from: Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management (Paperback)
People interested in this book may also be interested in our web site at www.data-miners.com.
1.0 out of 5 stars
Too many words and little content,
By A Customer
This review is from: Data Mining Techniques: For Marketing, Sales, and Customer Support (Paperback)
This book is very difficult to read. The authors say very little in hundreds of pages. I was looking for more content. The data mining techniques are explained in detail, but they are very difficult to understand. Perhaps this could also be because I am new to data mining. This is definitely not a book for someone looking for a quick introduction to data mining.
1.0 out of 5 stars
Too many words and little content,
By A Customer
This review is from: Data Mining Techniques: For Marketing, Sales, and Customer Support (Paperback)
This book is very difficult to read. The authors say very little in hundreds of pages. I was looking for more content. The data mining techniques are explained in detail, but they are very difficult to understand. Perhaps this could also be because I am new to data mining. This is definitely not a book for someone looking for a quick introduction to data mining.
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