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Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising
 
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Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising (Hardcover)

de Jean Kilbourne (Author)
5.0étoiles sur 5  Voir tous les commentaires (2 évaluations de client)
Price: CDN$ 30.28 & se qualifie pour Livraison super-économique GRATUITE pour des commandes de plus de CDN$ 39. Détails
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Les clients achètent cet article avec Can't Buy My Love: How Advertising Changes the Way We Think and Feel de Mary Pipher

Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising + Can't Buy My Love: How Advertising Changes the Way We Think and Feel
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  • Cet article : Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising de Jean Kilbourne

    Temporairement en rupture de stock.
    Commandez maintenant et nous vous livrerons cet article lorsqu'il sera disponible. Nous vous enverrons un e-mail avec une date d'estimation de livraison dès que nous aurons plus d'informations. Cet article ne vous sera facturé qu'au moment de son expédition.
    Vendu et expédié par Amazon.ca.
    Se qualifie pour Livraison super-économique GRATUITE pour des commandes de plus de CDN$ 39. Détails

  • Can't Buy My Love: How Advertising Changes the Way We Think and Feel de Mary Pipher

    Habituellement expédié sous 3 à 5 semaines.
    Vendu et expédié par Amazon.ca.
    Se qualifie pour Livraison super-économique GRATUITE pour des commandes de plus de CDN$ 39. Détails


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Can't Buy My Love: How Advertising Changes the Way We Think and Feel

Can't Buy My Love: How Advertising Changes the Way We Think and Feel

de Mary Pipher
4.5étoiles sur 5 (15)  CDN$ 13.13
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From Amazon.com

Jean Kilbourne first gained prominence in the 1970s as the maker of Killing Us Softly, a documentary that detailed how the images of women in advertising were destructive for women in real life. In the years since, her thesis hasn't changed much, but the evidence supporting it has accumulated at an overwhelming rate. One of the first points that Kilbourne makes clear in Deadly Persuasion is that advertising does influence people, which is why newspapers and magazines engage in cutthroat competition to convince corporations to place ads in their publications, on the principle that their readership consists of the most valuable demographic. What appear in those ads, though, are images that equate emotional well-being with material acquisition; encourage women--beginning in their teenage years--to work at preserving the one "right" look; and associate rebellion and independence with the consumption of alcohol and tobacco.

Kilbourne is militant on these issues, and some readers may find her positions a bit too extreme, as when she lambastes ads that employ surre alism for imitating a drugged state of altered consciousness or when she declares that most sexual imagery in advertising is "pornographic," elaborating in such a way as to denigrate the very idea of casual sex. And, despite several attempts at grim sarcasm, Deadly Persuasion is ultimately rather humorless. Kilbourne's heart, though, is definitely in the right place, and her demonstration of the extent to which we allow corporations to shape our desires is truly eye-opening. --Ron Hogan



From Publishers Weekly

No longer confined to 30-second TV spots and newspaper and magazine columns, advertisements now find their way into movie plots (as product placements) and high school lessons, onto municipal buses, sports scoreboards, clothing and even food. Kilbourne, best known for her documentary film work (Killing Us Softly; Pack of Lies), has extended her anti-advertising crusade into print in a profound work that is required reading for informed consumers. She adeptly illustrates that advertising encourages buyers to lavish affection on products rather than on other people, and pitches these trivialized relationships most fervently to girls and women. Worse, according to the author, addictive products are touted as outlets of expression and rebellion and are advertised to an increasingly younger demographic. She writes, "Advertising doesn't cause addictions. But... [it] contributes mightily to the climate of denial in which relationships flounder and addictions flourish." Drawing on a combination of psychology, feminist critique and media studies, Kilbourne cites numerous ads that downplay romantic commitment or healthy self-esteem in order to sell these qualities through products like backpacks or diet pills. She exposes the way advertisers take advantage of women's and girls' stifled feelings of rage and loss of control, and cause gender stereotypes to flourish. Likely to spark intense controversy, Kilbourne's passionate treatise is a wake-up call about the damaging effects of advertising in our media-saturated culture.
Copyright 1999 Reed Business Information, Inc.

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5.0étoiles sur 5 Phenomenal, Juil 15 2004
Par Un client
This book was OUTSTANDING. The only thing that pains me about it is that I bought it out of bargain bin. I would have gladly paid full price.
I thought I knew quite a bit about the insidiousness of advertising but this book brought new information on that subject. It is has some very enlightening points on the nature of addiction.
Buy it for your favorite teenage grrrrrrrrrrrrl.
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5.0étoiles sur 5 Only a little out of print..., Nov. 27 2003
This powerful and vital book is out of print - but only under this title. "Deadly Persuasion" was released in November 2000 under the new title "Can't Buy My Love: How Advertising Changes the Way We Think and Feel". Under that title, the book has never gone out of print, so it is easy to acquire. And you definitely should acquire it!
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