Let's admit it: Things will go wrong online. No matter how carefully you design a site, no matter how much testing you do, customers still encounter problems. So how do you handle these inevitable breakdowns? With defensive design. In this book, the experts at 37signals (whose clients include Microsoft, Qwest, Monster.com, and Clear Channel) will show you how.
Defensive design is like defensive driving brought to the Web. The same way drivers must always be on the lookout for slick roads, reckless drivers, and other dangerous scenarios, site builders must constantly search for trouble spots that cause visitors confusion and frustration. Good site defense can make or break the customer experience.
In these pages, you'll see hundreds of real-world examples from companies like Amazon, Google, and Yahoo that show the right (and wrong) ways to get defensive. You'll learn 40 guidelines to prevent errors and rescue customers if a breakdown occurs. You'll also explore how to evaluate your own site's defensive design and improve it over the long term.
This book is a must read for designers, programmers, copywriters, and any other site decision-makers who want to increase usability and customer satisfaction.
Chicago-based 37signals (www.37signals.com) is a team of web design and usability specialists dedicated to simple, and usable, customer-focused design. 37signals popularized the concept of contingency/defensive design in various articles and white papers and via the web site DesignNotFound.com. The team also has conducted workshops and presentations on the topic for a variety of conferences and companies.
37signals clients include Microsoft, Qwest, Monster.com, Clear Channel, Panera Bread, Meetup, Performance Bike, and Transportation.com. Work has been featured in the New York Times, Sports Illustrated, Washington Post, on CNN, and in numerous other publications. Team members have appeared as featured speakers at AIGA Risk/Reward, Activ8, South By Southwest, HOW Design Conference, ForUse, and other conferences. Additional information can be found at www.37signals.com.This book is authored by Matthew Linderman with Jason Fried. Other members of the 37signals team include Ryan Singer and Scott Upton.
This is an easy to read, easy to understand and logical book. If you are a web developer and have to make any decision related to user interface elements, this is a must in your... Read morePublished 23 months ago by Marc Beaudry
I have read a few books on this topic and found this book to be good for those that are begining to do professional development and it also serves as a good review for those that... Read morePublished on June 6 2004 by "wcilmmug"
This book is a short, easy and must-read book for all Web developers. It does not cover any particular technology or language, but offers a host of tips and advices on how to make... Read morePublished on May 6 2004
This book has really helped me a lot in developing my website [...] I really appreciate the author's work out for we India based web design firms. Read morePublished on May 5 2004 by "aitindia"
I've been planning a redesign of my website for several months now and during that time I've been trying to find out all the weak points and strengths of the current design. Read morePublished on April 8 2004 by Chrispian Burks
I have really enjoyed reading DNF and other 37signals related material. I like their philosophy about web design etc... Read morePublished on April 5 2004
Anytime Zeldman devotes a blog entry to a book, you know it's good. This one is great. I've been designing forms for 20 years starting on mainframes and this book had ideas I... Read morePublished on March 26 2004 by K. Kernan
Basecamp, a web-based project management tool, is one of the most elegant, affordable, and easy-to-use pieces of software I've encountered on or off the web. Read morePublished on March 26 2004 by since1968