Product Details
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Let's admit it: Things will go wrong online. No matter how carefully you design a site, no matter how much testing you do, customers still encounter problems. So how do you handle these inevitable breakdowns? With defensive design. In this book, the experts at 37signals (whose clients include Microsoft, Qwest, Monster.com, and Clear Channel) will show you how.
Defensive design is like defensive driving brought to the Web. The same way drivers must always be on the lookout for slick roads, reckless drivers, and other dangerous scenarios, site builders must constantly search for trouble spots that cause visitors confusion and frustration. Good site defense can make or break the customer experience.
In these pages, you'll see hundreds of real-world examples from companies like Amazon, Google, and Yahoo that show the right (and wrong) ways to get defensive. You'll learn 40 guidelines to prevent errors and rescue customers if a breakdown occurs. You'll also explore how to evaluate your own site's defensive design and improve it over the long term.
This book is a must read for designers, programmers, copywriters, and any other site decision-makers who want to increase usability and customer satisfaction.
Let's admit it: Things will go wrong online. No matter how carefully you design a site, no matter how much testing you do, customers still encounter problems. So how do you handle these inevitable breakdowns? With defensive design. In this book, the experts at 37signals (whose clients include Microsoft, Qwest, Monster.com, and Clear Channel) will show you how.
Defensive design is like defensive driving brought to the Web. The same way drivers must always be on the lookout for slick roads, reckless drivers, and other dangerous scenarios, site builders must constantly search for trouble spots that cause visitors confusion and frustration. Good site defense can make or break the customer experience.
In these pages, you'll see hundreds of real-world examples from companies like Amazon, Google, and Yahoo that show the right (and wrong) ways to get defensive. You'll learn 40 guidelines to prevent errors and rescue customers if a breakdown occurs. You'll also explore how to evaluate your own site's defensive design and improve it over the long term.
This book is a must read for designers, programmers, copywriters, and any other site decision-makers who want to increase usability and customer satisfaction.
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Most helpful customer reviews
4.0 out of 5 stars
A must if you are starting out,
By "wcilmmug" (Illinois) - See all my reviews
This review is from: Defensive Design for the Web: How to improve error messages, help, forms, and other crisis points (Paperback)
I have read a few books on this topic and found this book to be good for those that are begining to do professional development and it also serves as a good review for those that have been developing for a while.The book is simple in its layout and each section is easy to read by itself or you could read it from cover to cover if you wanted to. I found myself skipping around some and just skimming some areas of the book. Its not a must have, but it is a good to have.
5.0 out of 5 stars
Surprises in perception,
By
This review is from: Defensive Design for the Web: How to improve error messages, help, forms, and other crisis points (Paperback)
While reading this book many experienced web designers will dismiss it as a collection of obvious techniques. Don't be fooled by that perception. I gave this book to my team with a mandate that it serve as a framework for usability for all corporate intranet projects. I was immediately deluged with protests from a few team members claiming "we already do this". Skeptical, I sat with those who made the claims, and we compared our techniques against those this excellent book proposes using live web pages on our intranet. Surprise. We did not measure up, and were certainly not "already doing this". Phase two, I had one member of my team reengineer one of the smaller internal web sites on our intranet using the techniques given in this book. Business users gave the results high marks, and my team began accepting the book as the official usability guide. Result: this book has made a measurable difference in the quality of internal web sites we are designing and deploying for various lines of business within our corporation. It is now embraced by my team, and is used as a standard of good practice in web usability. The advice provided in the book has also resulted in less support calls to our team, freeing them to work on design and deployment instead of answering end user questions. Moral: do not let the surface simplicity of this book fool you. While its contents and advice may seem obvious, chances are that your team is not following those obvious design rules.
5.0 out of 5 stars
Great book for solving problems related to online apps.,
By Jeremy A Flint (Birmingham, AL USA) - See all my reviews
This review is from: Defensive Design for the Web: How to improve error messages, help, forms, and other crisis points (Paperback)
I have just finished reading Defensive Design for the Web, written by the fine folks at 37signals. The book is divided into 10 chapters, the first 9 broken down into 40 "guidelines". The guidelines cover all areas of defensive design, or "contingency design", as mentioned throughout the book. These guidelines are used to drive home the overall purpose of the chapter.The writers keep the technical talk to a minimum, and really focus on what contingency design is, how it helps users, and how it is implemented in various sites around the web, if it is implemented at all. It also gives pointers on how to avoid these pitfalls in your own development. Also, it gives alternative examples to prove a point, relating it to something physical rather than electronic. One example is comparing the annoying flash ads that appear on top of sites, disabling the functionality of certain elements, to trying to leave a travel agent office, and instead, the agent has blocked the door and keeps handing you brochures. The sites chosen by the author as examples are very popular sites that a majority of readers have at least heard of if not visited. They range in variance from search engines, to e-commerce sites, to general sites with little application implementation. Many sites are mentioned in multiple chapters, sometimes having great contingency design for what the chapter is about, sometimes not. It is interesting to see that some sites succeed in certain areas while at the same time failing in others. The "Head to Head" features are also great. This takes to sites that would be seen as competitors (Barnes and Noble vs. Amazon, K-mart vs. Wal-Mart, Foot Locker vs. Finish Line, etc.) and shows how they each handle the same contingency design element in different ways. After reviewing the areas of contingency design, there is a "Contingency Design Test" that you can use not only to test your site yourself, but also give to others to test your site. The test gives certain tasks and uses a point system to score how well a site did with certain guidelines. The book closes with a chapter on developing a plan for testing, correcting, and implementing contingency design in your site. It gives examples of ways to catalog various design guidelines such as using a knowledgebase for staff members to reference when a problem occurs, testing a site thoroughly at all points of development, and other techniques. Anyone involved in building or managing websites with any degree of web application integration would do well to read this book. Many items seem like common sense, but you would be surprised at how easy it is to overlook them in the development process. In the end, your users will thank you for it.
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