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Product Description
Product Description
Master the 3 C's of Head-Turning Design!
Cover your basics with the book that covers everything from typography and color to layout and business issues! Jim Krause, author of the popular Index series, guides you through the understanding and practice of the three elements every successful visual design must have:
Components: Learn how to get the most out of the photos, illustrations, icons, typography, linework, decoration, borders and backgrounds you use within your design.
Composition: Practice combining the components of a design in a visually appealing way by using the principles of placement, grouping, alignment, flow and spacing to create a pleasing, cohesive design.
Concept: Utilize the intangible elements of theme, connotation and style to present and deliver your message in a way that will wow your clients every time.
Whether you're a new, mid-level or experienced designer who is brainstorming ideas or finalizing your presentation, this handy-to-use, take-it-with-you book will instruct and inspire you to new heights of creativity.
About the Author
Jim Krause has worked as a designer in the Pacific Northwest since the 1980s. He has produced award-winning work for clients large and small, including Microsoft, McDonald's, Washington Apples, Bell Helicopter, Paccar/Kenworth, Northern Trust and Seattle Public Schools. He lives in Bellingham, Washington.
Inside This Book
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First Sentence
Every layout begins as empty space. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Every layout begins as empty space. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
5.0 out of 5 stars
Desing Basics Index,
By
This review is from: Design Basics Index (Flexibound)
I LOVE this book. It is in perfect shape, it is interesting and full of quality value. Shipment was quick.
5.0 out of 5 stars
Great Reference,
By Karlik Design "Melanie" (Vancouver, BC) - See all my reviews
This review is from: Design Basics Index (Flexibound)
I picked this up at Chapters for around $60 and it worth every penny. I work as a web designer mostly; I use this book as a reference and often re-read sections when I have questions about certain elements of my design. They give a TUN of examples using pictures and text to describe good and bad design (specifically harmony, flow, alignment, emphasis, etc) so for someone who has some formal training in design and respects the principles of design, this book is a great resource. I'm picking up all the other books in the series! :)
4.0 out of 5 stars
Exactly What You Want from a Baisc Design Book,
By
This review is from: Design Basics Index (Flexibound)
I purchased 5 books on the topic of basic design and this was the best. The only negative thing was that I bought this retail off a bookshelf, rather than through Amazon (used or new) as I needed it ASAP. However, the extra cost was well worth the money! Although the book is small 4.5" wide x 8" tall x 1" thick (359 pages), it's as the expression goes "Good Things Come in Small Packages".The book is well-designed, well-illustrated, and very easy to understand. There are plenty of examples to illustrate and accompany the type. These all are attributes that I would expect and received from such a book titled "design basics index". If you are purchasing any book from the Internet, I would strongly recommend to try and review the book in any local bookstore. In this way, you'll never be disappointed with what you'll receive in the mail. The reason that I say this, is that like everything else (movies, food, and wine) opinions are highly subjective. What someone might rave about, another person might give it a thumbs down - myself included. However, I don't think most people would be disappointed with this great book!
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