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Design of Business: Why Design Thinking is the Next Competitive Advantage
Design of Business: Why Design Thinking is the Next Competitive Advantage
Roger L. Martin
Average Customer Review: 4.0 out of 5 stars  See all reviews (3)
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… among the most fundamental and comprehensive books ever written about the subject of business design and design thinking. — Business Design Association, November 2nd, 2009…for readers interested in the processes of design…there are some interesting bits of detail and... Read More

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