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Design Language [Hardcover]

Tim McCreight , McCreight


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Book Description

June 1 2003 0961598468 978-0961598464
A compact, dictionary-like volume for artists, designers, and students. 100 important words are identified with pronunciation, formal meaning, and etymology. The concepts and practical uses of each term are discussed in casual, everyday language. each entry combines wit, scholarship and perception.

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Product Description

From the Publisher

Design Language was conceived as an alternative to the traditional approach to design texts, which rely on photographs, didactic explanations, and an imposed hierarchy. While each of these factors has merit, they come at the cost of allowing students and readers to discover personal definitions of design. The low cost and open spaces of this book invite readers to add to the text, truly shaping it into a valuable, idiosyncratic language.

From the Author

This book was born from my experience as a college teacher. I find I'm most effective when I sneak up on a student and whisper a brief aside. As they sort out the connection between what they were thinking and an apparently unrelated observation, real learning takes place-light bulbs go off. I hope Design Language captures a little bit of this magic on the printed page.

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.1 out of 5 stars  14 reviews
11 of 11 people found the following review helpful
4.0 out of 5 stars Great for Design Instructors! March 30 2001
By Dina K. Wasmer - Published on Amazon.com
Format:Hardcover
I teach at a graduate school that is structured around the concept of writing and design, type and image, and I found this book very useful for in class and homework assignments.
Each student had their own copy and I asked each of them to pick a word from the book as well as one of the corresponding definitions, and describe it typographically - using type as image to convey the meaning. It proved to be a great exercise to teach students the basic principles of scale, contrast, unity, perspective, etc. and actually have them retain it! Even the weaker students suprised me and themselves with how effective thier solutions were. It motivated most of the students to use the principles in their more complex design projects. Plus it's small, it's durable and it's beggs to be written in - making your own notations along the way.
I'm pleased visual examples were omitted by the author. It allows the reader to make his/her own interpretations of the word. The definition is there to keep us in check.
3 of 3 people found the following review helpful
5.0 out of 5 stars An awesome job of wordsmithing Feb. 9 2008
By Ima Teacher - Published on Amazon.com
Format:Hardcover
I have purchased many copies of this book to give to students over the years. I found it to be useful, inspiring, and a great read. The layout has a great gestalt. I think it is a sexy little book about design terms. The quotes in it are timely, and thought provoking. The terms are well defined and cross referenced. Professor McCreight has a wonderfully small package packed with useful stuff.
10 of 14 people found the following review helpful
4.0 out of 5 stars Great but it could be more visual March 18 1998
By A Customer - Published on Amazon.com
Format:Hardcover
I really liked the simplicity of the book but I wish that it showed some visual references to explain the ideas more clearly. I am an educator as well and I have found students like to see examples especially when they are trying to learn to be visual thinkers. The author did not define logo in his book. Why not? The colors chosen for this book are too close in value and when printed next to each other made it very difficult on the eyes. It is so bad in some areas (example: see Unity) that it seemed as though the printer purposely did not trap the colors (orange type in a grey field) because the reader could not of read the type. The typeface that was chosen for the main text was very difficult to read - Design Language missed the mark on legibility in some parts of the book. In fact, the author did not even define legibility within the book - it may of helped the designer who laid out the book.
1 of 1 people found the following review helpful
4.0 out of 5 stars Design Language Aug. 13 2005
By M. Harden - Published on Amazon.com
Format:Hardcover
While this book would not be comprehensive enough for an introductory course text, it would be an invaluable supplemental resource for both professors and advanced students.

Layout, vocabulary and quotes are acute and inspirational.

The only criticism would be to drop the 'Jewelry Crafts' from the title. This little book should be read by anyone interested in design.
5.0 out of 5 stars Great buy! April 2 2014
By D. R. H. - Published on Amazon.com
Format:Hardcover|Verified Purchase
Purchased this book for my daughter's college class. It has a lot of design definitions that are important to many Art classes. Great buy.
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