Now see where great logos, symbols and icons come from. If you want to understand what makes them "tick"--what makes them good--then look here. This is not your typical collection of neat-and-polished, finished designs. This book steps into the international studios of top designers as ideas happen--to show you what worked, what didn't, and why. You'll even get an up-close and personal look at the making of symbols and icons--two fast-growing, but rarely covered, fields of design.
Inside, case studies illustrate the evolution of logos, symbols and icons created for a variety of clients, from small, start-up businesses to large corporations. You'll get the whole creative story--from the initial client briefing ... through early roughs and intermediary sketches ... to the ultimate, finished design. Don't miss this rare, real-world look at how designers sum up a business or a product in a single, graphic signature.