How to Design Logos, Symbols & Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media Hardcover – Oct 15 2000
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From the Inside Flap
This book explores a broad range of design projects, strategies and creative processes. You'll see how marks were designed for banks and non-profit organizations, feature films and churches ... for mergers, globalizations and diversifications. For each project, you'll get the whole story of how the logo, symbol or icon evolved smoothly (or not so smoothly) from the original concept, including:
- where ideas came from, whether instant inspirations or 2am breakthroughs
- different directions that were considered
- how initial roughs were influenced and shaped by the principles of good design and the realities of the client
- how the final design was adapted to use in various formats, from brochures and business cards to trucks and street banners
Includes the design strategies of:
Agnew Moyer Smith for Pittsburgh Children's Museum
Archetype Studio for Eudora
Carbone Smolan Associates for Chicago Orchestra Hall
Carlos Segura for Gene5
Chermayeff & Geysmar for TimeWarner
Enterprise IG for Detroit Edison
frog for frog's new identity
IBM for e-commerce
Imaginary Forces for The Island of Dr. Moreau
Landor Associates for Banco Bradesco
Malcolm Grear Designers for The Presbyterian Church
Metadesign Berlin for Volkswagon
Netscape/ MetaDesign San Francisco for Netcenter
Pentagram New York for Fashion Center New York
Pentagram San Francisco for Sony Metreon
Petrula Vrontikis for Two Lane Media
Qwer for Expo2000Hannover
Raymond Pirouz for Raymond Pirouz Identity
Selbert Perkins Design for L.A. World Airports
Skolos Wedell for Supersonic
Stan Evenson Group for ERAS Center
The Leonhardt Group for Experience Music Project
About the Author
For over 18 years, Gregory Thomas has been the owner and principal of Gregory Thomas Associates, a Santa Monica-based design consultancy that specializes in corporate communications literature and direct response materials. The award-winning company produces a diverse range of strategic marketing support collateral for an international client list that includes CBS, IBM, Levi Strauss & Company, Yale University, the Australian Tourist Commission, and MCA/Universal Pictures. For the last two years, Thomas has also been the Chair of Graphic Design at Art Center College of Design in Pasadena, and for the past six years he has maintained the position of Instructor of Identity Systems there.
Top Customer Reviews
It has 24 studios working on projects from large to small. One thing I immediately noticed was the influence of the "net" design style of most of the projects. Having been published in late 2000, before the dot bomb era: this was where the bread and butter for these shops was developing. Alas, now they must go elsewhere and their designs after only a year or two seem dated.
I believe it is a good book for the non-professional. Each project has a small write up on how the design was done. These write up are no way an indepth study of the rendering of the logo. It does have great graphics and examples of the development of the logos.
For the coffee table or non-professional I gave it three stars, but if you are looking for professional advice I would give it two.
Most recent customer reviews
Buy this book! This is a terrific resource for any designer, art director or student wanting to learn more about how a logo or brand evolves from the drawing board to the... Read morePublished on Dec 27 2001 by AJ
The book starts out with good intentions. However it falls flat with a mixture of samples that range from excellent to average at best. Read morePublished on Jan. 4 2001