Vous voulez voir cette page en français ? Cliquez ici.

Have one to sell? Sell yours here
Publisher: learn how customers can search inside this book.
Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Design for Response -OS [Hardcover]

Leslie Sherr (Author), David J. Katz (Author)
5.0 out of 5 stars  See all reviews (5 customer reviews)

Available from these sellers.

Book Description

Publication Date: March 1999
This book gathers some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples.

Reveals the strategy and creativity behind seven highly successful, highly inventive projects.

Includes retail, restaurant, corporate, nonprofit, events, and self-promotional pieces.

Product Details

Product Description

About the Author

Leslie H. Sherr is director of communications at Desgrippes Gob & Associates. A former editor at "Graphis", she has written on architecture and design for several publications.

David J. Katz founded and managed several consumer product and direct response companies (including Martec, Pierre Cardin Luggage, and the Graphyx Agency) and currently is a direct marketing consultant. They both live in New York City.

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Reviews

5 star
5
4 star
0
3 star
0
2 star
0
1 star
0
5.0 out of 5 stars
5 reviews
5.0 out of 5 stars
Most helpful customer reviews
5.0 out of 5 stars Best book on direct marketing! May 9 2001
By A Customer
Format:Hardcover
Loved this book. I bought this book after seeing David Katz lecture... His writing style is just as good as seeing him in person! Informative, great examples, persuaded me to create even better direct mail...
Was this review helpful to you?
Yes
No
5.0 out of 5 stars This book earned money for me, WOW! Jan 12 2000
By A Customer
Format:Hardcover
It was directly based upon an inspiration generated from this book, Design for Response, that I sold my latest design project. There are many great examples in this book that have kept me thinking of new projects.
Was this review helpful to you?
Yes
No
5.0 out of 5 stars useful book, filled with applications for all DM'ers Mar 1 1999
By A Customer
Format:Hardcover
I liked this book for its gallery sections, over 200 photographs of great DM examples that spark new ideas and methods of execution. The chapters and discussions are well described and give many references and referals I found useful. I particularly liked the discussion of The new Census 2000 Form and the very clever Otis Elevator campaign based upon a Frank Lloyd Wright letter.
Was this review helpful to you?
Yes
No
Want to see more reviews on this item?

    Your Shopping Cart is empty.

    Give it purpose—fill it with books, DVDs, clothes, electronics, and more.

    If you already have an account, sign in.

    View Cart (0 items)

      Listmania!

      Create a Listmania! list

      Look for similar items by category

      Feedback

      Would you like to update product info or give feedback on images?