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Design for Response -OS
 
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Design for Response -OS [Hardcover]

Leslie Sherr (Author), David J. Katz (Author)
5.0 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

This book gathers some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples.

Reveals the strategy and creativity behind seven highly successful, highly inventive projects.

Includes retail, restaurant, corporate, nonprofit, events, and self-promotional pieces.

About the Author

Leslie H. Sherr is director of communications at Desgrippes Gob & Associates. A former editor at "Graphis", she has written on architecture and design for several publications.

David J. Katz founded and managed several consumer product and direct response companies (including Martec, Pierre Cardin Luggage, and the Graphyx Agency) and currently is a direct marketing consultant. They both live in New York City.

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5.0 out of 5 stars Best book on direct marketing!, May 9 2001
By A Customer
This review is from: Design for Response -OS (Hardcover)
Loved this book. I bought this book after seeing David Katz lecture... His writing style is just as good as seeing him in person! Informative, great examples, persuaded me to create even better direct mail...
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5.0 out of 5 stars This book earned money for me, WOW!, Jan 12 2000
By A Customer
This review is from: Design for Response -OS (Hardcover)
It was directly based upon an inspiration generated from this book, Design for Response, that I sold my latest design project. There are many great examples in this book that have kept me thinking of new projects.
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5.0 out of 5 stars useful book, filled with applications for all DM'ers, Mar 1 1999
By A Customer
This review is from: Design for Response -OS (Hardcover)
I liked this book for its gallery sections, over 200 photographs of great DM examples that spark new ideas and methods of execution. The chapters and discussions are well described and give many references and referals I found useful. I particularly liked the discussion of The new Census 2000 Form and the very clever Otis Elevator campaign based upon a Frank Lloyd Wright letter.
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