Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design Paperback – Dec 15 2012
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Many business books claim to offer practical solutions, this one really does.
(Developing Leaders Issue 9: 2012)
About the Author
Heather M.A. Fraser is co-founder and director of Rotman DesignWorks and an adjunct professor in the Rotman School of Management at the University of Toronto.
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One of the three so-called "gears" describes why it's important not to focus only on the product or service, but that this is always part of some kind of eco-system; the experience surrounding that prototype. By focusing on the entire experience, from beginning to end, organizations are able to uncover new needs, and get a deeper understanding of how the user interacts with the product or service.
The next "gear" focuses on how to be able to execute the idea. All the time "could-be" innovation dies because execution is lacking. Sometimes this is because no one knows what to do with the prototype. In this part of the book Heather Fraser takes us through a series of tools to create the strategic business design. This includes diagnosing and building capabilities, but also thinking about the strategic implications and fit this new innovation might have throughout the organization.
The book is written in a logical way so that the reader can follow the different exercises as a sequence, thereby improving the chances for success and implementation.
Where other books on Design Thinking take a more theoretic approach, this one is hands-on and will show you how to actually do things in a logical and methodical way. A highly recommended read that has the potential to jump-start a new way to innovate in any organization!
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