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Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design Paperback – Dec 15 2012


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Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design + Rotman on Design: The Best on Design Thinking from Rotman Magazine
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Product Details

  • Paperback: 232 pages
  • Publisher: University of Toronto Press, Scholarly Publishing Division; 2nd Revised edition edition (Dec 15 2012)
  • Language: English
  • ISBN-10: 1442613904
  • ISBN-13: 978-1442613904
  • Product Dimensions: 17.3 x 1.6 x 24.8 cm
  • Shipping Weight: 558 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: #91,632 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

Many business books claim to offer practical solutions, this one really does.

About the Author

Heather M.A. Fraser is co-founder and director of Rotman DesignWorks and an adjunct professor in the Rotman School of Management at the University of Toronto.


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Format: Paperback Verified Purchase
Design Works makes an important contribution to the way that design, creativity and new people-centred ways of thinking can transform businesses and organisations. It is very clearly written with many illuminating case-studies and combines both scholarly/strategic insights with a 'how to' and 'get stuck in' approach
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By Raghav on Sept. 29 2014
Format: Paperback Verified Purchase
One of the best books in the market for principle of Business Design..
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 1 review
5 of 5 people found the following review helpful
A very practical guide on how to use Design Thinking in organizations June 12 2012
By Malte Holm - Published on Amazon.com
Format: Paperback Verified Purchase
In "Design Works", Heather Fraser takes us deep into the secrets that have helped big organizations like P&G, Nestlé and so forth, create breakthrough innovation. The book is organized so that the reader will get insight into the methods and tools used to design new products and services, but it doesn't end there. Where other design thinking resources normally focus solely on the creation of a prototype, "Design Works" takes this approach a step further.

One of the three so-called "gears" describes why it's important not to focus only on the product or service, but that this is always part of some kind of eco-system; the experience surrounding that prototype. By focusing on the entire experience, from beginning to end, organizations are able to uncover new needs, and get a deeper understanding of how the user interacts with the product or service.

The next "gear" focuses on how to be able to execute the idea. All the time "could-be" innovation dies because execution is lacking. Sometimes this is because no one knows what to do with the prototype. In this part of the book Heather Fraser takes us through a series of tools to create the strategic business design. This includes diagnosing and building capabilities, but also thinking about the strategic implications and fit this new innovation might have throughout the organization.

The book is written in a logical way so that the reader can follow the different exercises as a sequence, thereby improving the chances for success and implementation.

Where other books on Design Thinking take a more theoretic approach, this one is hands-on and will show you how to actually do things in a logical and methodical way. A highly recommended read that has the potential to jump-start a new way to innovate in any organization!


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