- Paperback: 211 pages
- Publisher: Phaidon Press (Jun 10 1999)
- Language: English
- ISBN-10: 0714838519
- ISBN-13: 978-0714838519
- Product Dimensions: 27.1 x 21.1 x 2.1 cm
- Shipping Weight: 1.1 Kg
- Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
-
Amazon Bestsellers Rank:
#327,195 in Books (See Top 100 in Books)
- #58 in Books > Arts & Photography > Design & Decorative Arts > Graphic Design > Typography
|
||||||||||||||||||
|
||||||||||||||||||
|
||||||||||||||||||
| ||||||||||||||||||
Product Details |
Product Description
Book Description
This critical study of graphic design and typography is a source for anyone interested in the art and history of books, letterforms, symbols, advertising, and theories of visual and verbal communication. A section on theory considers the centrality of the written and printed word to post-structuralism and deconstruction. A wide range of design practices are discussed, from the history of punctuation and the origins of international pictograms to the structure of modern typography. A section on media looks at the role of design in mass communications with essays on stock photography, visual journalism, illustration, advertising and vernacular design cultures. The book closes with history, a section organised as a time line spanning 200 years of design in America. These historical case studies show how the modern profession of graphic design emerged in response to cultural, political and economic developments in the US.
From the Publisher
This critical study of graphic design and typography is a source for anyone interested in the art and history of books, letterforms, symbols, advertising, and theories of visual and verbal communication. A section on theory considers the centrality of the written and printed word to post-structuralism and deconstruction. A wide range of design practices are discussed, from the history of punctuation and the origins of international pictograms to the structure of modern typography. A section on media looks at the role of design in mass communications with essays on stock photography, visual journalism, illustration, advertising and vernacular design cultures. The book closes with history, a section organised as a time line spanning 200 years of design in America. These historical case studies show how the modern profession of graphic design emerged in response to cultural, political and economic developments in the US.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most helpful customer reviews
4.0 out of 5 stars
from fundamentals to politics,
By Sarah Harden (Land of Cactus (Tucson, AZ)) - See all my reviews
This review is from: Design Writing Research (Paperback)
This is a great find for anyone interested in the more theoretical underpinnings of graphic design and typography. From Foucault to Derrida, the authors sample a number of approaches towards the "why" behind the design of printed materials. Graphic designers will find great introductory resources on topics such as deconstructivism and the intellectual archaeology of design, whereas more politically minded souls will enjoy essays on race and sexuality in graphic design and advertising. A nicely done, eclectic reader.
5.0 out of 5 stars
Marshall McLuhan, what are you doin'?,
By A Customer
This review is from: Design Writing Research (Hardcover)
Ever wonder why those little airport symbols for men's and women's restrooms look the way they do? Shouldn't the female symbol be sitting down?This book helps explain how those supposedly universal symbols evolved, along with many other elements of design that we encounter everyday as we negotiate society. This is a rather unique compilation of articles related to the history, practice and science of design in myriad forms and media. Why do printed words look the way they do? Many of us have never really thought about it much, I'm sure. But Lupton and Miller reveal in readable and entertaining prose that design choices are integral to the content in visual media, from newspaper columns to advertising billboards. The book is worth the price just for the guided tour through legendary examples of subliminal eroticism in advertising. Sex on the Rocks -- who'd a thunk it?
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.5 out of 5 stars (2 customer reviews) 12 of 14 people found the following review helpful
4.0 out of 5 stars
from fundamentals to politics,
By Sarah Harden - Published on Amazon.com
This review is from: Design Writing Research (Paperback)
This is a great find for anyone interested in the more theoretical underpinnings of graphic design and typography. From Foucault to Derrida, the authors sample a number of approaches towards the "why" behind the design of printed materials. Graphic designers will find great introductory resources on topics such as deconstructivism and the intellectual archaeology of design, whereas more politically minded souls will enjoy essays on race and sexuality in graphic design and advertising. A nicely done, eclectic reader.
17 of 21 people found the following review helpful
5.0 out of 5 stars
Marshall McLuhan, what are you doin'?,
By A Customer - Published on Amazon.com
This review is from: Design Writing Research (Hardcover)
Ever wonder why those little airport symbols for men's and women's restrooms look the way they do? Shouldn't the female symbol be sitting down?This book helps explain how those supposedly universal symbols evolved, along with many other elements of design that we encounter everyday as we negotiate society. This is a rather unique compilation of articles related to the history, practice and science of design in myriad forms and media. Why do printed words look the way they do? Many of us have never really thought about it much, I'm sure. But Lupton and Miller reveal in readable and entertaining prose that design choices are integral to the content in visual media, from newspaper columns to advertising billboards. The book is worth the price just for the guided tour through legendary examples of subliminal eroticism in advertising. Sex on the Rocks -- who'd a thunk it? |
|
Listmania!
Look for similar items by category
- Books > Arts & Photography > Design & Decorative Arts > Graphic Design > Commercial
- Books > Arts & Photography > Design & Decorative Arts > Graphic Design > Typography
- Books > Arts & Photography > History & Criticism > Criticism
- Books > Arts & Photography > Instructional & How-To
- Books > Arts & Photography > Schools, Periods & Styles > Modern
- Books > Computers & Internet > Graphic Design
- Books > New & Used Textbooks > Humanities > Art History
Look for similar items by subject
Feedback
Would you like to update product info or give feedback on images?
|
