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A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need [Paperback]

Jennifer Visocky O'Grady , Ken O'Grady

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Book Description

Feb. 1 2009 Design Field Guide
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

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Product Details

  • Paperback: 192 pages
  • Publisher: Rockport Publishers (Feb. 1 2009)
  • Language: English
  • ISBN-10: 1592535577
  • ISBN-13: 978-1592535576
  • Product Dimensions: 25.1 x 17 x 1.3 cm
  • Shipping Weight: 567 g
  • Amazon Bestsellers Rank: #74,660 in Books (See Top 100 in Books)

Product Description

About the Author

Associate Professor Jennifer Visocky O'Grady is a graduate of the Kent State University Visual Communication Design program (B.S., & M.F.A.), and has been teaching at Cleveland State since the spring of 1999. She is also co-founder and principal of Enspace Inc.
Associate Professor Jenn Visocky O'Grady is a graduate of the Kent State University Visual Communication Design program (B.S., & M.F.A.), and has been teaching at Cleveland State since the spring of 1999. She is also co-founder and principal of Enspace Inc. Ken Visocky O'Grady is an Assistant Professor of Visual Communication Design. He holds his BS/MFA from Kent State University. In addition to his teaching duties, Ken is a Principal at the Enspace Creative Group, a company that he co-founded in 1998 with his wife Jennifer.

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.6 out of 5 stars  14 reviews
14 of 15 people found the following review helpful
5.0 out of 5 stars A great service to the design profession and it's clients Dec 11 2006
By John Chen - Published on Amazon.com
Format:Hardcover
In my search for structured discussion on design process and research, I was fortunate enough to find this book, "A Designer's Research Manual," at the MOMA bookstore in SoHo. I only wish this had been available and required text when I was still in school. The Authors have done a great service to the design profession, and it's clients. Those of us who are more designers than "artists" would do well to integrate the principles of this book into our processes & methodologies for tackling our clients' business problems. It's thinking like that in this book that will make the case for design's value to the business of our clients. Thank you Jenn & Ken Visocky O'Grady!
7 of 7 people found the following review helpful
5.0 out of 5 stars A much needed resource for the design community Nov. 27 2007
By Hilary Ashworth - Published on Amazon.com
Format:Hardcover
Graphic design is about much more than typography, composition and colour. Researching and understanding the client's needs and those of the target audience are key to the design process. This book is a valuable resource for designers seeking to understand the research strategies and methodologies appropriate for their work.

Kudos to the authors and the professional community of contributors for this book specifically aimed at designers. A Designer's Research Manual conveys information in a clear and readable manner with concise text, helpful graphics and relevant international case studies.
6 of 6 people found the following review helpful
5.0 out of 5 stars Research Simplified June 17 2009
By Graphic Lunatic - Published on Amazon.com
Format:Paperback
This book presents the otherwise-boring-for-us-designers subject of research in an extremely readable format with effective use of charts and diagrams.

It explains why research is important and goes on to explain the different methods of research, but not in such great detail as to make you doze off mid-sentence. The information is brief, to the point, and very well laid out.

On the whole, a very good read. Almost half the book is dedicated to case studies that portray how research influenced the design direction (This, I particularly enjoyed).
2 of 2 people found the following review helpful
5.0 out of 5 stars Great Read March 4 2013
By J - Published on Amazon.com
Format:Paperback|Verified Purchase
Great for someone "just starting" out in the UX world. I'd recommend this as one of the first few reads.
1 of 1 people found the following review helpful
5.0 out of 5 stars Textbook for undergraduates Aug. 26 2013
By CM - Published on Amazon.com
Format:Paperback|Verified Purchase
The text is straightforward and concise. The examples are great. My only complaint is that the book doesn't lie flat when opened, so I had it rebound with a spiral binding at FedEx for $2.

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