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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands [Hardcover]

Alina Wheeler


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There is a newer edition of this item:
Designing Brand Identity: An Essential Guide for the Whole Branding Team Designing Brand Identity: An Essential Guide for the Whole Branding Team 5.0 out of 5 stars (3)
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Book Description

Feb. 24 2006
This innovative approach -- blending practicality and creativity -- is now in full-color!

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.

Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.


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Review

"...the new edition of this well-regarded book is a joy...an inspiring and powerful toolkit" (The Marketer, May 2006)

From the Back Cover

Praise for Designing Brand Identity

This is the new bible for creating the look and feel of a brand. Step by step, touchpoint by touchpoint, Wheeler shows how to turn brand strategy into a perfect customer experience.
—Marty Neumeier, author, The Brand Gap

Alina Wheeler provides a practical structure for the brand-building process, a remarkable achievement in a discipline that is notorious for being out of touch with reality.
—Al Ries, coauthor, The Origin of Brands

Wheeler has succeeded in publishing a compendium that will prove to be a valued reference book for all members of the branding team.
—Communications Arts, May/June 2004


Inside This Book (Learn More)
First Sentence
Since the beginning of time, the need to communicate has emerged from a set of universal questions: Who am I? Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Amazon.com: 4.6 out of 5 stars  27 reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars The first "complete guide" that really is all that - and more! March 29 2006
By Ellen Warren - Published on Amazon.com
Format:Hardcover
This book is a revelation. I found pp.46-47, Staying on Message, to distill what's so appealing about the book as a whole - it's a masterpiece of delivering just the right information, and just the right amount of information: completely, concisely, brilliantly. In this section, as in Measuring Success (and really, throughout the book), what Alina Wheeler says is all anyone really needs to know. I loved the truly amazing organization of the book - in fact, of each page in the book, and the book itself is the best example of design and content working together to support the whole. I feel like it's the only book I'll ever need - it's a wonderful resource on so many aspects of branding, design, communication, and production - all in one easily accessible place!
3 of 3 people found the following review helpful
5.0 out of 5 stars The Bible of Branding! July 29 2007
By Fabrizio Poli - Published on Amazon.com
Format:Hardcover|Verified Purchase
I boght this book hoping it would be useful for me in creating a brand for my new company, I must say the book has been a fantastic tool for this purpose!

The book is full of practical examples and shows you in a step by step process how to create and build a brand. If you a building a company and/or launching a product branding will be the key to success. this book is a great tool!
3 of 3 people found the following review helpful
3.0 out of 5 stars It's just fine July 16 2007
By Mr. Greene - Published on Amazon.com
Format:Hardcover
Another compendium of conventional marketing advice and wisdom. Better- written than some, more thorough than others. A good beginner's text.
2 of 2 people found the following review helpful
5.0 out of 5 stars One of the best books on my shelf. April 1 2007
By Heather Grimstead - Published on Amazon.com
Format:Hardcover
This is a fantastic book - it's visually pleasing and easy to read. Most importantly, the information is directly applicable to real world situations. It includes a lot of lists, such as "Testing the effectiveness of a color strategy" and "core interview questions" (to ask clients). When you're developing or managing a brand identity, these lists can help you or your company focus on the task and get to the core ideas. I often turn to this book to facilitate branding-related work projects.
4 of 5 people found the following review helpful
4.0 out of 5 stars Good Basic Info, Terrible proofing. Oct. 31 2006
By D. Barrett - Published on Amazon.com
Format:Hardcover
I got a copy from my university library and really enjoyed the step-by-step diagrams and flow charts. It was easy to follow and a great place to start if you are writing a scope of project document, or a specification document. However, I found all the grammatical errors a little alarming, and it put all the great work into a bad light. I am amazed that Wiley allowed this edition to ship, or possibly, my library has an advanced copy that wasn't completely ready. Otherwise it is a good basic book on branding.

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