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Product Description
Book Description
The world has gone digital--which means that a paper portfolio is no longer good enough. These days, as a creative professional, you're expected to be able to show your work on demand--whether that means emailing it to a client, displaying it on a Web site, or delivering it on CD or DVD. This book shows you how. Using a combination of step-by-step instructions and inspiring examples, veteran author Cynthia Baron takes you through the entire process of designing a digital portfolio--from developing a concept and choosing a medium, to scanning work created with traditional materials; optimizing digitized art; repurposing digital material; creating a portfolio Web site, CD, or DVD; producing a portable portfolio; and avoiding technical pitfalls when digitizing, organizing, and delivering the final product. You'll also find loads of insights from the professionals who evaluate artist portfolios everyday--agency heads, art directors, and designers--plus handy checklists, a run-down of dos and don'ts, case studies, and tips.
About the Author
Cynthia L. Baron is Technical Director at Northeastern University in Boston, and a lecturer in the Department of Visual Arts and the Multimedia Studies program. She also holds an MBA with a concentration in Marketing. She has authored or co-authored several books, most recently The Little Digital Camera Book for Peachpit Press. She is the editor of the DesignWhys series for Rockport Publishers, and former contributing editor to Critique Magazine, one of the most important design publications of the 90s.
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Most helpful customer reviews
5.0 out of 5 stars
One of the Best Books on the Topic,
By
This review is from: Designing a Digital Portfolio (Paperback)
This is one of the best books on its topic that I have ever seen. From the title, I expected to find advice on preparing images for the screen, how to put them on a CD or DVD, etc. Those things are there, but the book begins in a logical place that I wouldnÕt have considered. BrownÕs approach is truly holistic.Check out page 23 for the first page of a three-page self assessment check list. It has you evaluate your professional strengths and weaknesses, goals and personality. Chapter 3 asks you a bunch of questions to help you identify who your audience really is and focus on them. The rest of the book covers various digital formats, how to organize your work, how to get images of 3D and oversized work into your portfolio, including choosing a camera and setting up for shooting. Ms. Brown covers editing your images to remove the most common problems, such as moir´, sharpening needs, bad crops, etc. And ... she devotes a section to creating written content to accompany your stunning images, telling you how to write to that audience you defined earlier. She explains the differences between a monitor screen and a printed page. You need to know that to design the correct interface for your portfolio. She also has a full chapter devoted to marketing and copyright issues. The entire book is scattered with quotes (in friendly green type) from experts and those who have gone before you. The quotes tell you what agencies are looking for in a portfolio, how others have found success at this, what things you can do to streamline the process, etc.
5.0 out of 5 stars
The definitive resource,
By Sharon Glick (Pittsburgh, PA USA) - See all my reviews
This review is from: Designing a Digital Portfolio (Paperback)
For several months I searched for an appropriate textbook for a course that I was developing. Several days prior to the deadline for the course outline, "Designing a Digital Portfolio " was published. After reading the book, I realized this was the authoritative text for anyone in a creative field. The book asks and answers all the essential questions. It is perfect for the technological savvy multimedia programmer or for any artist with limited technology expertise. I urge anyone who is even considering developing a digital portfolio to buy this book. Without qualification, this is the most valuable book on the marketMultimedia Portfolio Instructor/Art Institute/Art Institute Online
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.7 out of 5 stars (11 customer reviews) 65 of 65 people found the following review helpful
5.0 out of 5 stars
One of the Best Books on the Topic,
By V. Maciulski - Published on Amazon.com
This review is from: Designing a Digital Portfolio (Paperback)
This is one of the best books on its topic that I have ever seen. From the title, I expected to find advice on preparing images for the screen, how to put them on a CD or DVD, etc. Those things are there, but the book begins in a logical place that I wouldn't have considered. Brown's approach is truly holistic.Check out page 23 for the first page of a three-page self assessment check list. It has you evaluate your professional strengths and weaknesses, goals and personality. Chapter 3 asks you a bunch of questions to help you identify who your audience really is and focus on them. The rest of the book covers various digital formats, how to organize your work, how to get images of 3D and oversized work into your portfolio, including choosing a camera and setting up for shooting. Ms. Brown covers editing your images to remove the most common problems, such as moire, sharpening needs, bad crops, etc. And ... she devotes a section to creating written content to accompany your stunning images, telling you how to write to that audience you defined earlier. She explains the differences between a monitor screen and a printed page. You need to know that to design the correct interface for your portfolio. She also has a full chapter devoted to marketing and copyright issues. The entire book is scattered with quotes (in friendly green type) from experts and those who have gone before you. The quotes tell you what agencies are looking for in a portfolio, how others have found success at this, what things you can do to streamline the process, etc. 54 of 56 people found the following review helpful
5.0 out of 5 stars
The definitive resource,
By Sharon Glick - Published on Amazon.com
This review is from: Designing a Digital Portfolio (Paperback)
For several months I searched for an appropriate textbook for a course that I was developing. Several days prior to the deadline for the course outline, "Designing a Digital Portfolio " was published. After reading the book, I realized this was the authoritative text for anyone in a creative field. The book asks and answers all the essential questions. It is perfect for the technological savvy multimedia programmer or for any artist with limited technology expertise. I urge anyone who is even considering developing a digital portfolio to buy this book. Without qualification, this is the most valuable book on the marketMultimedia Portfolio Instructor/Art Institute/Art Institute Online 33 of 34 people found the following review helpful
5.0 out of 5 stars
Superb resource for a wide variety of portfolio formats,
By Liz Birkholz - Published on Amazon.com
This review is from: Designing a Digital Portfolio (Paperback)
If you set can aside the near 100% focus on digital media (though it is excellent for that kind of format) and not hyperventilate in feeling like you need to come up with Flash or DVDs after reading this, it offers solid points on portfolio content, whatever format you choose.It covers what should go in, what should not go in, how much should go in, how/if to deal with process pieces, storyboarding, thematic ties to pull a disparate portfolio together, and sage advice on basics like the kinds of written copy you want to include, such as design briefs, problem statements, and tag lines. It's my favorite book for this effort right now. My husband's, too. I have to pry it off his desk. It's also savvy when it comes to marketing, so I think it will have a long shelf life in my library for the days when I need to market myself on other things besides landing a job, like marketing my firm. It has some printed web site design examples which offer visual eye inspiration for printed page layout. It even has great image workflow tips, towards preserving the best image quality with the least needed resolution, that are comprehensible to the lay person as well as meaningful to someone with a high degree of digital photographic processing background. |
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