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Designing Direct Mail That Sells
 
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Designing Direct Mail That Sells [Hardcover]

Sandra J. Blum (Author)
3.4 out of 5 stars  See all reviews (5 customer reviews)

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Blum shares 22 years worth of secrets for creating a winning direct mail package that gets recipients to gear open the envelope, understand the message inside, and respond right away. Dozens of colour examples are included.'

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5 Reviews
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3.4 out of 5 stars (5 customer reviews)
 
 
 
 
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1.0 out of 5 stars Don't buy this book, Aug 9 2002
By A Customer
This review is from: Designing Direct Mail That Sells (Hardcover)
This has got to be the worst "graphic design" book I have ever seen. It showcases designers and their various works, and you have to wonder, did they even go to art school? I seriously thought it was a joke that the author thought their work was so "cutting edge." I guarantee no designer would want this book. In fact, I would do anything to get my money back, but I guess that's what happens when you buy books online.
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5.0 out of 5 stars Designing Direct Mail That Sells - This Book Really Sells, Dec 24 1999
This review is from: Designing Direct Mail That Sells (Hardcover)
I've been involved in Direct Response Mail for many years. Sure wish I had this when I started. Would have saved me headaches, frustration and money.

Now that I've learned from hard knocks, I find this book just as useful, as a reminder, as a fine tuner and as a classic illustration of right and wrong, what to do and what to avoid.

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5.0 out of 5 stars Practical and Useful Information, Dec 14 1999
This review is from: Designing Direct Mail That Sells (Hardcover)
"Designing Direct Mail That Sells" offers practical advice, tips for success, plenty of definitions, plus a great collection of samples and sources for inspiration. Written by a direct mail specialist with many years in the business, this book is for people actually working in the trenches.

Blum explains the "whys" and "hows" behind bursts and stickers; how to test a direct mail piece; creating an effective package, envelope, response card and brochure; and designing self-mailers and 3-D or oversized pieces. She also defines such direct mail lingo as "lift letters," "freemiums," etc.

Even more edifying are the book's sidebars, which provide advice from direct mail specialists, test and design tips, formatting advice and other valuable tricks.

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