Designing Web Sites That Sell: Amazon.ca: Shayne Bowman, Chris Willis: Books

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A highly visual guide, Designing Web Sites that Sellis aimed at professional Web designers and explains how to put together sites that are effective as well as good-looking. The authors write from the designer’s point of view, but the material covers much more than just design. The opening chapter is an overview of the entire process, from initial strategy to final testing, emphasising that building a web site is the work of a team including programmers, marketing executives, lawyers and financial specialists.

After looking at the basic principles of designing for commerce, the authors come to the heart of the book, with three key chapters each of which covers a different aspect of web building. The first topic is information, looking at how the data that gives meaning to a site is stored and structured. The next is interaction, which tackles navigation and the user’s experience. The third is presentation, covering such things as use of colours and images, page layout and button design. Two final chapters discuss testing and launching a site, and give real-world examples of strong commerce design.

The visual aspect of the book includes abundant charts and diagrams as well as design examples, printed in full colour throughout. It is also packed with cross references to other books and articles, indicating that a lot of patient research lies behind what is presented. The authors express some bold opinions, but always give good reasons for their views. Overall this is among the best design guides around, conveying the importance of detail but without ever losing sight of the big picture.--Tim Anderson

Book Description

A practical handbook on commerce design and usability design, tailored specifically for the graphic designer.
A book by designers, for designers, covering what it takes to create a successful commercial Web site.
Emphasizes realities of market and designer-client relationship.
Includes seven detailed case studies that illustrate each major principle discussed in the book. Written for designers by designers, Designing Web Sites that Sell is a results-oriented guide to building effective e-commerce Web sites without sacrificing design and style. This book shows Web designers how to begin the process of building and managing an e-commerce site, and leads the reader through each important step- working with clients to establish a visual style right for the clients brand; the five principles of good commerce design; site testing and revising; and how to create content that works for non-browser displays, such as cell phones, PDAs, and other wireless devices. Throughout the book, seven different case studies demonstrate each principle being discussed.
Shayne Bowman is a design and content consultant with Hypergene.net in Dallas, Texas. Hypergene specializes in creating and displaying content that has one goal- to engage the audience. He lives in Carrolton, Texas.

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Customer Reviews

10 Reviews

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Average Customer Review

4.8 out of 5 stars (10 customer reviews)

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5.0 out of 5 stars The one web design book you need, May 27 2003

By A Customer

This review is from: Designing Web Sites That Sell (Paperback)

This comprehensive guide covers all the basics, from building a customer profile that drives all design decisions to evaluating the usability of a site on real customers. Others have mentioned the real-world examples -- they're worth the price of the book alone. But what sets this guide apart from every other UI design book out there is the discussion of the design (and launch) process, the different roles that are essential to maintaining a site, and the technologies that a web designer needs to know about (technologies that impact design).

A valuable guide for newbie designers and experienced pros alike. An excellent reference book that I'll turn to again and again.

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5.0 out of 5 stars A Great Introduction To E-Commerce Design, May 6 2003

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Matt Ruby (New York, NY USA) - See all my reviews

This review is from: Designing Web Sites That Sell (Paperback)

A super read for anyone getting started in creating e-commerce sites. Especially valuable are the real world examples. They dive into nitty gritty details and go beyond the basic offerings of the case studies in other books (e.g. the extensive info on shopping carts/checkout and the visual examples that accompany).

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5.0 out of 5 stars Important and key design principles made EASY!, April 14 2003

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Miles Finch "elevator-man" (United States) - See all my reviews

This review is from: Designing Web Sites That Sell (Paperback)

Bowman and Willis put together what should be considered required for all graphic designers and web designers. Too many in the field have forgotten the importance of designing for the user in mind. The authors cover just how imperitive it is.

It is simple, straight-forward and has plenty of full-color illustrations and design examples...for reading impaired designers like myself.

You want to design a website that works? Want to design one that tells you a lot of things you never learned in your graphic design classes? Want to learn what is important and what is not? Pick up a copy. Like I said, this should be required reading.

Two thumbs WAY up.

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Most recent customer reviews

5.0 out of 5 stars Outstanding for Management and Business Development, too...
This book should be required reading for executives, owners or business develment professionals involved in any aspect of e-commerce. Read more

Published on Nov 1 2002 by Ryan Thrash

5.0 out of 5 stars Outstanding for Management and Business Development, too...
This book should be required reading for executives, owners or business develment professionals involved in any aspect of e-commerce. Read more