- Paperback: 180 pages
- Publisher: Stefan Engeseth Publishing; illustrated edition edition (August 2003)
- Language: English
- ISBN-10: 9163113899
- ISBN-13: 978-9163113895
- Product Dimensions: 22.9 x 15.3 x 1 cm
- Shipping Weight: 259 g
- Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: #2,359,775 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Review
“Better to read Engeseth’s book twice or three times with pleasure than the conventional boring marketing guru book once.” -- Eva Hast, Manager Internal Communications Sony Ericsson Mobile Communications
“Better to read Engeseth’s book twice or three times with pleasure than the conventional boring marketing guru book once.” -- Eva Hast, Manager Internal Communications, Sony Ericsson Mobile Communications
“Detective Marketing is the market’s most entertaining and refreshing book about marketing and sales. The book is full of cross-disciplinary ideas and models.” -- Karin Öbrink, Key Account Salesperson, Research International
“Detective Marketing is the market’s most entertaining and refreshing book about marketing and sales.” -- Karin Öbrink, Key Account Salesperson Research International
“In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection.” -- Claes Andréasson, Director, Absolut Akademi, The Absolut Company
“Stefan Engeseth crackles with energy in his book Detective Marketing. He’s not afraid to think differently.” -- Per Frankelius. PhD Economics Örebro University and the International School of Economics, Jönköping
“Stefan Engeseth crackles with energy in his book Detective Marketing. He’s not afraid to think differently.” -- Per Frankelius. PhD Economics Örebro University and the International
“Totally crap!!!” -- ANONYMOUS CRITIC
”In business, being ahead of your time is good. Being ahead of Coca-Cola is revolutionary. Stefan has an uncanny ability to predict trends. ” -- Steve Strid
”In business, being ahead of your time is good. Being ahead of Coca-Cola is revolutionary.” -- Steve Strid, Brand consultant
“Better to read Engeseth’s book twice or three times with pleasure than the conventional boring marketing guru book once.” -- Eva Hast, Manager Internal Communications, Sony Ericsson Mobile Communications
“Detective Marketing is the market’s most entertaining and refreshing book about marketing and sales. The book is full of cross-disciplinary ideas and models.” -- Karin Öbrink, Key Account Salesperson, Research International
“Detective Marketing is the market’s most entertaining and refreshing book about marketing and sales.” -- Karin Öbrink, Key Account Salesperson Research International
“In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection.” -- Claes Andréasson, Director, Absolut Akademi, The Absolut Company
“Stefan Engeseth crackles with energy in his book Detective Marketing. He’s not afraid to think differently.” -- Per Frankelius. PhD Economics Örebro University and the International School of Economics, Jönköping
“Stefan Engeseth crackles with energy in his book Detective Marketing. He’s not afraid to think differently.” -- Per Frankelius. PhD Economics Örebro University and the International
“Totally crap!!!” -- ANONYMOUS CRITIC
”In business, being ahead of your time is good. Being ahead of Coca-Cola is revolutionary. Stefan has an uncanny ability to predict trends. ” -- Steve Strid
”In business, being ahead of your time is good. Being ahead of Coca-Cola is revolutionary.” -- Steve Strid, Brand consultant
Book Description
This book is based on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is, Detective Marketing can help you grow.
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Customer Reviews
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Most helpful customer reviews
5.0 out of 5 stars
Don't highlight while reading . . .,
By Tom Asacker "Author, Opportunity Screams" (Manchester, NH United States) - See all my reviews
This review is from: Detective Marketing: Creative Common Sense in Business (Paperback)
or the pages in this enlightening little book will be wet with color. Instead of searching for insights in the thousands of books on marketing, branding and innovation, simply read - and reread this one. And then use those insights to grow your brand and to make a difference in other people's lives.
5.0 out of 5 stars
Every page a gem,
By
This review is from: Detective Marketing: Creative Common Sense in Business (Paperback)
If you're expecting a traditional, fat business book, look elsewhere. If you're expecting a get-rich book with the five points to instant wealth, look elsewhere. You need an open mind, a inquisitive nature and a brain. With Detective Marketing, it's as though Stefan Engeseth has distilled and concentrated all the marketing gems - including plenty with a social conscience and pleasing consumers - into this one book. Flip open any spread and there's a nugget of information for the reader to get inspired by and develop further. Stefan advocates everything from oneness with the consumer to ideas that properly tie a brand to its core attitude. I'm proud to know the author, whom I met professionally after I read this book. An inspiration in print as he is in person. Stefan: how about Detective Marketing II? We'd like more of your genius!
5.0 out of 5 stars
This is soooo GOOD!,
By Jack Hansen (Stockholm) - See all my reviews
This review is from: Detective Marketing: Creative Common Sense in Business (Paperback)
If you wonder where successfull nordic companies such as Absolut Vodka and IKEA get their inspiration from, I can tell you: It's all in this great book! Page after page the author gave me ideas to put my own business into higher levels. Stefan Engeseth, I love your book! It's too bad you can't be my every day colleague.
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