Review
“Better to read Engeseth’s book twice or three times with pleasure than the conventional boring marketing guru book once.” -- Eva Hast, Manager Internal Communications Sony Ericsson Mobile Communications
“Better to read Engeseth’s book twice or three times with pleasure than the conventional boring marketing guru book once.” -- Eva Hast, Manager Internal Communications, Sony Ericsson Mobile Communications
“Detective Marketing is the market’s most entertaining and refreshing book about marketing and sales. The book is full of cross-disciplinary ideas and models.” -- Karin Öbrink, Key Account Salesperson, Research International
“Detective Marketing is the market’s most entertaining and refreshing book about marketing and sales.” -- Karin Öbrink, Key Account Salesperson Research International
“In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection.” -- Claes Andréasson, Director, Absolut Akademi, The Absolut Company
“Stefan Engeseth crackles with energy in his book Detective Marketing. He’s not afraid to think differently.” -- Per Frankelius. PhD Economics Örebro University and the International School of Economics, Jönköping
“Stefan Engeseth crackles with energy in his book Detective Marketing. He’s not afraid to think differently.” -- Per Frankelius. PhD Economics Örebro University and the International
“Totally crap!!!” -- ANONYMOUS CRITIC
”In business, being ahead of your time is good. Being ahead of Coca-Cola is revolutionary. Stefan has an uncanny ability to predict trends. ” -- Steve Strid
”In business, being ahead of your time is good. Being ahead of Coca-Cola is revolutionary.” -- Steve Strid, Brand consultant
“Better to read Engeseth’s book twice or three times with pleasure than the conventional boring marketing guru book once.” -- Eva Hast, Manager Internal Communications, Sony Ericsson Mobile Communications
“Detective Marketing is the market’s most entertaining and refreshing book about marketing and sales. The book is full of cross-disciplinary ideas and models.” -- Karin Öbrink, Key Account Salesperson, Research International
“Detective Marketing is the market’s most entertaining and refreshing book about marketing and sales.” -- Karin Öbrink, Key Account Salesperson Research International
“In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection.” -- Claes Andréasson, Director, Absolut Akademi, The Absolut Company
“Stefan Engeseth crackles with energy in his book Detective Marketing. He’s not afraid to think differently.” -- Per Frankelius. PhD Economics Örebro University and the International School of Economics, Jönköping
“Stefan Engeseth crackles with energy in his book Detective Marketing. He’s not afraid to think differently.” -- Per Frankelius. PhD Economics Örebro University and the International
“Totally crap!!!” -- ANONYMOUS CRITIC
”In business, being ahead of your time is good. Being ahead of Coca-Cola is revolutionary. Stefan has an uncanny ability to predict trends. ” -- Steve Strid
”In business, being ahead of your time is good. Being ahead of Coca-Cola is revolutionary.” -- Steve Strid, Brand consultant
Book Description
This book is based on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is, Detective Marketing can help you grow.
From the Publisher
Are you finally ready to jump ahead of the competition? The latest edition of Detective Marketing provides new and more powerful ideas for strengthening your brand and unlocking the value in your products and services. That’s why business leaders can’t put this book down…
About the Author
Stefan Engeseth has been called everything from consultant to chaos pilot. A well-known lecturer and writer, Stefan has built a solid reputation as a sort of “Jonathan Livingston Seagull” of the business world. Over the years, he has worked with such diverse companies as Letsbuyit.com and the Swedish Postal Service. He has held over 500 lectures and work-shops internationally at corporations and academic institutions attended by the University of Stockholm, Pace University (New York), IIU, IIR, BMW, J. Walter Thompson, Leo Burnett, DaimlerChrysler, Ericsson, Berghs School of Communication, Public relations and Pharmacia Corporation. He has also taken part in the Öresund Consulate’s reference group on the Öresund bridge between Sweden and Denmark – one of the largest projects of its kind in Europe. He writes articles for international business magazines.
