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Product Description
Book Description
A complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business--seminars, workshops, classes, conferences--is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn:
* How to select a marketable subject and test market any seminar for about $1,000 or less
* How to develop a dynamic program and effective program materials
* How to create a powerful, registration producing marketing strategy and design winning promotional materials
* How to assess promotional effectiveness and fine-tune marketing to increase sales
* How to evaluate and choose where and when to conduct your seminar or workshop
* How to select hotel and conference facilities
* How to price your program to ensure maximum registrations/profitability
* How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services
* How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense
* How to select a marketable subject and test market any seminar for about $1,000 or less
* How to develop a dynamic program and effective program materials
* How to create a powerful, registration producing marketing strategy and design winning promotional materials
* How to assess promotional effectiveness and fine-tune marketing to increase sales
* How to evaluate and choose where and when to conduct your seminar or workshop
* How to select hotel and conference facilities
* How to price your program to ensure maximum registrations/profitability
* How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services
* How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense
From the Back Cover
A complete guide to succeeding in today’s burgeoning seminar business—from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business—seminars, workshops, classes, conferences—is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You’ll learn:
- How to select a marketable subject and test market any seminar for about $1,000 or less
- How to develop a dynamic program and effective program materials
- How to create a powerful, registration producing marketing strategy and design winning promotional materials
- How to assess promotional effectiveness and fine-tune marketing to increase sales
- How to evaluate and choose where and when to conduct your seminar or workshop
- How to select hotel and conference facilities
- How to price your program to ensure maximum registrations/profitability
- How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services
- How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense
Inside This Book
(Learn More)
First Sentence
The adult education business made up of seminars, workshops, conferences, and classes is one of the fastest growing and most profitable industries: billions of dollars are expended annually in both open-to-the-public (open enrollment) seminars and workshops, and captive (contracted for) programs. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The adult education business made up of seminars, workshops, conferences, and classes is one of the fastest growing and most profitable industries: billions of dollars are expended annually in both open-to-the-public (open enrollment) seminars and workshops, and captive (contracted for) programs. Read the first page
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Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
3 of 3 people found the following review helpful
3.0 out of 5 stars
Good, but it depends.,
By
This review is from: How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences (Paperback)
By "depends" I mean your level of experience. If you're new at seminars and workshops this book is a solid goldmine of basic information. Shenson did a good job of providing the theories and the very practical. Lots of forms and check off lists. Good basic stuff. If, on the other hand, you have experience - it's a bit elementary, and a bit dated. With a 1990 copyright, the book pre-dates PowerPoint for example. The focus of the material is definitely on the promotion of the workshop - not the development. While there's much it doesn't speak to - it's a good starter for the novice.
1 of 1 people found the following review helpful
5.0 out of 5 stars
Great information,
By Lenny Laskowski "President of LJL Seminars (tm)" (Wilmington, NC United States) - See all my reviews
This review is from: How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences (Paperback)
This book is one of the important books on this topic. I have included this book in my personal library and have referred many people to this book.Early in my business I provided "public" seminars and this book provided some great advice and tips. Lenny Laskowski, professional speaker and author of the book, "10 Days to More Confident Public Speaking" (Warner Books)
3.0 out of 5 stars
Reference Only,
By Sharon Myers (Huntsville, AL United States) - See all my reviews
This review is from: How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences (Paperback)
This book has lots of really good information. This is a great reference tool.
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