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Developing Online Content: The Principles of Writing and Editing for the Web
 
 
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Developing Online Content: The Principles of Writing and Editing for the Web [Paperback]

Irene Hammerich (Author), Claire Harrison (Author)
3.7 out of 5 stars  See all reviews (3 customer reviews)

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"a great book if you publish a large amount of content" -- Internet Advisor, May 2002

Book Description

An all-in-one resource on writing, organizing, and delivering Web content
After nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting.
Companion Web site includes resource listings and updates.
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Inside This Book (Learn More)
First Sentence
In 1998, we met with a Web/CD-ROM developer concerning his company's work on a project that we were managing. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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3 Reviews
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3.7 out of 5 stars (3 customer reviews)
 
 
 
 
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1.0 out of 5 stars poorly-written, technically inaccurate, Nov 21 2002
This review is from: Developing Online Content: The Principles of Writing and Editing for the Web (Paperback)
This book was severely marred by poorly-constructed sentences, punctuation errors (someone needs to instruct this book's copy editor on appropriate comma use), and grammatical errors. Sample sentence: "Each of these groups undertake separate activities and use separate technologies."

Far more troubling, however, are the technical inaccuracies this book contains. A sample:

1) The authors state that an 800 by 600 monitor displays this many pixels per square inch. Not true: 800 by 600 pixels refers to the size of the entire screen.
2) HTML is repeatedly described as a programming language -- it is more accurately described as a markup language.
3) XML is defined as "a new language for creating vector graphics for use on web sites, cell phones, and PDAs." This definition confuses XML with SVG, a language that allows scalable vector graphics to be described using XML. It is not an accurate definition of XML itself.

This book is geared toward professional writers, not technical experts. In this context, simplified explanations of technical concepts would be understandable. There is no excuse, however, for technically inaccurate explanations.

I purchased and read this book because a professor required it; I plan to recommend that he no longer use it as a textbook.

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5.0 out of 5 stars Great resource!, Feb 1 2002
By 
"klevitsky" (Pottstown, PA USA) - See all my reviews
This review is from: Developing Online Content: The Principles of Writing and Editing for the Web (Paperback)
This really is a great resource for anyone developing content for a site. The examples and resources provided have been very helpful.
My only negative comment would be that the authors mention a companion website with the publisher that does not seem to be working as of yet.
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5.0 out of 5 stars A One-Stop Resource, Jan 8 2002
By A Customer
This review is from: Developing Online Content: The Principles of Writing and Editing for the Web (Paperback)
This book provides a complete blueprint and set of best practices for writing, editing, organizing, and delivering effective Web content. Perfect for anyone responsible for or interested in Web content, including professional writers or editors, knowledge or content managers of corporate or organization Web sites, Web production managers or designers, marketing specialists, and subject-matter experts.
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