About the Author
is a former managing director of the Economist Intelligence Unit and coauthor of the Dictionary of Economics
and the International Dictionary of Finance.
Evan Davis is economics editor of the BBC and coauthor of the Dictionary of Economics.
Paul Trott is a senior lecturer at the Business School, Portsmouth University and the author of Managing Innovation and New Product Development.
Mark Uncles is professor of marketing at the University of New South Wales in Sydney and coeditor of the Australasian Marketing Journal.