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Digital Aboriginal: The Direction of Business Now: Instinctive, Nomadic, and Ever-Changing
 
 
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Digital Aboriginal: The Direction of Business Now: Instinctive, Nomadic, and Ever-Changing [Hardcover]

Mikela Tarlow (Author), Philip Tarlow (Author)
5.0 out of 5 stars  See all reviews (3 customer reviews)

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Digital Aboriginal, by Mikela Tarlow with Philip Tarlow, proposes a rather unique approach for those seeking innovative ways to stay abreast of today's high-tech business environment: reach back to the "magical, networked, multidimensional world" of the aborigines for inspiration and direction. The authors--she's a specialist in organizational learning; he's an internationally recognized artist--believe knowledge of the nomadic ways of the desert meshes perfectly with the modern needs of the workplace. In four sections that look into aboriginal behavior in the context of the digital age, they show how various key aspects can be appropriated with mostly familiar strategies and skills. They do this by examining information as a digital commodity; myths, stories, and rituals and the shaping of culture and commerce; independence, privacy, and human interaction in relation to peak performance; and moving permanently outside the box on the road to living differently. Scores of companies from Home Depot and Coca-Cola to small Web developers and consultancies are cited for their relevant applications in specific areas, and extensive sidebars in each section address the Grateful Dead Theory of Marketing, branding through entertainment, the freelance residents of Free Agent Nation, "seeing with new eyes," and other appropriate topics. --Howard Rothman

From Library Journal

Mikela and Philip Tarlow, founders of the company Accelerating Results and authors of Navigating the Future: A Personal Guide to Achieving Success in the New Millennium, here look at the new economy and its changing patterns. Drawing on the aborigines' view of the world that all things are connected, the authors analyze behavioral strategies for the new economy. The book's perspective is of an anthropologist observing "one of the most dramatic shifts in the organization of our social universe that has ever occurred." A new generation is "using the freedoms of the new economy to develop a set of behavioral strategies: digital aboriginal," according to the authors. They are "driven, yet they rarely plan," are "highly individualized, yet depend on tribal ways of birthing ideas," and are "brilliant strategists" but often "chart their courses based on pure instinct." Numerous case studies of companies illustrate changes in leadership strategies, marketing concepts, and behavioral strategies, moving toward a more instinctive, "nomadic" model. These companies include Napster, IBM, Hewlett-Packard, and AOL. This thought-provoking work provides a unique perspective on the new economy and is recommended for business collections. Lucy Heckman, St. John's Univ. Lib., Jamaica, NY
Copyright 2002 Cahners Business Information, Inc.
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5.0 out of 5 stars A must read for any serious business person., Dec 10 2002
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This review is from: Digital Aboriginal: The Direction of Business Now: Instinctive, Nomadic, and Ever-Changing (Hardcover)
This book is about business and how it is evolving faster than the speed of light. This book will help enlighten you on how and why you must consider technology as the way to enhance and grow your business from the inside out. Your customers expect it, your prospects expect it and your employees will too.

Technology can pave the way to a future you may not have envisioned yet. Hold on to your hats - it's going to be an exciting ride! This book will help you be a part of the POSITIVE side of the inevitable.

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0 of 1 people found the following review helpful
5.0 out of 5 stars An incredible journey!, Aug 9 2002
By 
Sean P. Kearney (Castle Rock, CO USA) - See all my reviews
(REAL NAME)   
This review is from: Digital Aboriginal: The Direction of Business Now: Instinctive, Nomadic, and Ever-Changing (Hardcover)
I love this book! Few business books have ever inspired me to buy multiple copies for friends and colleagues but none has ever kept me up at night like this amazing work.

Drawing on the metaphor of Australian nomad culture, the Tarlows weave a web ranging from the implications of intellectual property practices on ALL businesses to the value of co-designing experience and storytelling over passive media. The final chapters on idea communities, social genius, trust and tribalmind are both mind-blowing and hopeful.

Perhaps what I enjoy the most about this book is the tension between future vision and present practicality. In many ways, Digital Aboriginal suggests a way to navigate the future using imagination, ethics and a heightened sense of participation in the world.

I cannot recommend this work highly enough!

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0 of 1 people found the following review helpful
5.0 out of 5 stars Who Owns the Wind?, Jun 24 2002
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This review is from: Digital Aboriginal: The Direction of Business Now: Instinctive, Nomadic, and Ever-Changing (Hardcover)
Mikela and Philip Tarlow invite the reader to deliberate this question by sharing their wisdom and knowledge about the Aboriginal belief in the connectivity of relationships. As a reader, an observer of the story, you will travel through time both past and future, chapter by chapter, experiencing the opportunity to dream about the possibilities of a new business design where ownership ideas are replaced with a regard for creativity and innovation. You are brought to an intersection in time where ideas create a place of order and rules are forever rewritten. You will not be able to resist being part of an evolution of both spirit and thought.
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