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A Digital Photographer's Guide to Model Releases: Making the Best Business Decisions with Your Photos of People, Places and Things [Paperback]

Dan Heller
4.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

Mar 14 2008
Do you need a release for a photo of someone you took in public? How about photos of buildings? Does it make a difference if the subject was paid to be in the picture? You can't answer these questions without more information. As the photographer, you need to understand your buyer's concerns in order to make savvy decisions about how you market your photos and to whom. Here's how to make money from all your photos, whether or not they have releases, by understanding the business aspects of the law.

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From the Back Cover

Looking to sell your photos? First, take this quiz!
  • Do I need a release for a photo of someone I took in public?

  • Should I get a release even if the person is unrecognizable?

  • Is a release necessary if I make a profit selling a photo of a person?

  • Do I need releases for photos of buildings?

  • Are releases necessary for pictures of people from other countries?

  • I took a lot of pictures as a hobby, and now I want to sell them. Do I need releases for all my people pictures?

  • If I have no plans for a photo when I take it, should I get a release anyway?

  • Does it make a difference if the subject was paid to be in the picture?

Give yourself one point for "Yes," and two points for "No." In fact, make it three points. If you scored higher than zero, you have a lot to learn about model releases, because you can't answer these questions without more information. How will the photo be used? By whom? Can the subject be associated with an idea, product, or service? Until you know that, the question of releases can't be answered.

As the photographer, you need to understand your buyer's concerns in order to make savvy decisions about how you market your photos and to whom. Here's how to make money from all your photos, whether or not they have releases, by understanding the business aspects of the law.

About the Author

Dan Heller has been a freelance photographer and photo industry analyst for over ten years — a career that started when he put his photos on his Web site, www.danheller.com. His work has been featured in publications from news and business media to fine art books.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
4.0 out of 5 stars Imaging, The legal game Nov 27 2009
By Wytch
Format:Paperback
Good overview of legal requirements for selling images.
US based, but information generally useful for most countries.

***> In ALL cases consult a local lawyer or legal representative for advice before proceeding.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.2 out of 5 stars  12 reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars Most complete discussion of model releases I have read Mar 29 2008
By P. DeMott - Published on Amazon.com
Format:Paperback
No question that this is the most usable and understandable discussion of model releases as it relates to photographers.

A couple of years ago I went to the library with questions about property releases and took out well over a dozen books on photography and the law and photography business. Almost all talked about model releases (for people) and several also had property release examples, but only ONE BOOK said anything at all about property releases and it was only about a sentence or two. All of my prior reading left me with more questions. This books explains the why so that you can more accurately make decisions regarding releases.
6 of 6 people found the following review helpful
5.0 out of 5 stars A wealth of information for the digital photographer interested in making a business out of photography, Mar 28 2008
By Michael L. Baird - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
Dan Heller's website presents a wealth of information for the digital photographer interested in making a business out of photography, and answers all sorts of questions, in an authoritative way, about model releases, what/where/when can one photo, and how can those images be used by whom. Dan is generous with his information on his website and in personal communications, which helped him perfect his product, in this case his book A Digital Photographer's Guide to Model Releases: Making the Best Business Decisions with Your Photos of People, Places and Things. In some sense I felt I already had all the answers I needed on this topic after reading Dan's material online. But to have it all re-purposed in a logical, complete, consistent vehicle illustrated with many beautiful photos, and crafted for fun reading with humor and post-it-note sidebars and anecdotes... this book is quite simply the definitive guide on the subject. Dan does not simply answer the questions, he explains the reasoning behind the questions and answers so that one can logically apply the "rules" to other situations with confidence. This is the best $20 bill I have parted with in my investment in photography. I would not trade this book for all the others in this category combined. This title will persist for years because its advice is timeless. Like reviewing the basics of any discipline will help any pro, I can't think of one expert in this field who would not benefit from reading this book. Kudos to Dan for a job well-done, from a dedicated fan, Mike Baird
3 of 3 people found the following review helpful
1.0 out of 5 stars DO NOT BUY ON KINDLE - But great book! May 15 2011
By Keith McLaren Photography - Published on Amazon.com
Format:Kindle Edition|Amazon Verified Purchase
DO NOT BUY THIS BOOK ON KINDLE! This book has all sorts of technical problems and I would suggest that you purchase the actual book. Th problems with this book are:

1. On Android version of kindle the book repeats parts of paragraphs randomly. This seems to be a problem only with this book and only on the Android version of kindle.

2. Chunks of the text are outright missing. For example (and in case someone from Amazon is reading this) if you go to location 968 in this book there is a page that starts a list of items with #4. It seems that numbers 1 through 3 did not get included.

3. There are many pages that are scanned in as graphics since the text was written over a picture. In these pages the text is unreadable and you just miss out on these pages.

With all this said, this is the BEST book that I have read on the subject of model releases. I will be buying it as a book, but wasted $9.99 on the kindle version since its almost unreadable.
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