It's a great little book, although at first I was disappointed with the size. I bought it to use give myself a crash course in Art Direction for my own Digital Motion Pictures. This short book was perfect: refreshed me in some area I knew a lot about, and introduced me to some concepts I was only slightly familiar with and pointed out some weak areas that needs a lot of work. It also pointed me in the direction for resources such as architectural magazines. It sometimes reads like a glossary you find in the back of a textbook with a few spots of humor to keep the reader/me from falling asleep. What I liked the most were the few anecdotal stories (some from actual motion pictures, some from 'lets imagine' scenarios) that were used to make a point. Two nights in a row I was up until midnight reading this book and the time went by fast... It could have used a lot more detail and examples, getting deeper into the subject matter. If the author invests some time in writing an advanced edition; I'll be the first to order a copy.
For someone like myself when time is money, and it's hard to justify spending time on anything besides composing and rendering, or money on anything besides equipment ... this book made me happy that took a risk. Quick and dirty, mildly entertaining.