The value of this tablet isn't in the form factor or price. For the same cost you can get many comparable tablets which give you access to the full Google Play store, not just the fraction of it that Amazon allows. The real value of this tablet, at least in the US and elsewhere, is that you get access to hundreds of thousands of movies, TV shows and music to stream all included in your Amazon Prime membership. …just not in Canada.
Oh yes, we have Prime as well, and we pay the same price for it as our American cousins, but we get nothing more than slightly speedier delivery. In the US they get the speedy delivery, the ability to borrow Kindle books for free and, as mentioned, access to hundreds of thousands of free streaming movies, TV shows and songs.
I understand the complexity of trying to negotiate media rights in Canada, it's not all Amazon's fault that it's so difficult. It is, however, Amazon's decision to charge us the same price for Prime membership while only giving us a tiny fraction of its functionality here. Prime is key to why the Kindle Fire HD is so popular in the US. Because of its useless nature here in Canada, there are far better tablet alternatives.