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Do the Right Thing: PR Tips For A Skeptical Public Hardcover – Apr 1 2009


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Product Details

  • Hardcover: 176 pages
  • Publisher: Capital Books (April 1 2009)
  • Language: English
  • ISBN-10: 1933102853
  • ISBN-13: 978-1933102856
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: #3,373,239 in Books (See Top 100 in Books)

Product Description

About the Author

Beginning with his first press conference in 1972, JAMES HOGGAN founded and built Hoggan & Associates into one of the most successful public relations firms in Canada.. A law school graduate with a long-standing interest in social justice, Jim is also a leading authority on public perceptions about the environment, climate change and sustainability. He is Chair of the David Suzuki Foundation (one of Canadaâs most influential environmental organizations), a trustee of the Dalai Lama Centre for Peace and Education and co-founder of the climate change DeSmogBlog.com.

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Most helpful customer reviews

Format: Hardcover
Anyone who cares about democracy and the way we get information in the world today needs to read "Do the Right Things" by Hoggan and Littlemore. They clearly describe how public relations should be used (to "do the right thing"), how we can figure out what the "right" thing is, and how the principles of public relations have been misused to persuade the public that the global climate crisis is not real.

I've assigned "Do the Right Thing" as a textbook in my university public relations course. It's an easy -- yet dramatic -- read. My students enjoy the book and find the stories compelling. I've also read Hoggan and Littlemore's book "Climate Cover-Up: The Crusade to Deny Global Warming," which is a more-detailed approach to the same subject.

Reading this book will help you better understand how it is that the vast majority of climate scientists believe there is a greater than 90 percent chance that the earth is warming and that human behavior is responsible -- while most Americans do not. Why the disconnect? This book will help you connect the dots.
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Format: Hardcover
This book is a great how-to guide explaining basic strategy, background, and the big ideas of PR. It includes tips for things like how to organize a news conference and how to use social media. I would reccomend it to anyone who is studying communications or PR (or interested in entering the field), running a business, or simply people who want to communicate well.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 1 review
1 of 1 people found the following review helpful
Well worth the read for those who want to be wise to a wise society Sept. 13 2009
By Midwest Book Review - Published on Amazon.com
Format: Paperback
Damage control, creative lying, spin - Public Relations has become a more and more tainted concept. "Do the Right Thing: PR Tips for a Skeptical Public" is a guide for public relations professionals who want to improve their own and their company's image in the face of a public which has been led through the motions so many times that they won't give most PR professionals the time of day anymore. "Do the Right Thing" is well worth the read for those who want to be wise to a wise society.


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