Do the Right Thing: PR Tips For A Skeptical Public Hardcover – Apr 1 2009
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About the Author
Beginning with his first press conference in 1972, JAMES HOGGAN founded and built Hoggan & Associates into one of the most successful public relations firms in Canada.. A law school graduate with a long-standing interest in social justice, Jim is also a leading authority on public perceptions about the environment, climate change and sustainability. He is Chair of the David Suzuki Foundation (one of Canada's most influential environmental organizations), a trustee of the Dalai Lama Centre for Peace and Education and co-founder of the climate change DeSmogBlog.com. --This text refers to the Paperback edition.
Top Customer Reviews
I've assigned "Do the Right Thing" as a textbook in my university public relations course. It's an easy -- yet dramatic -- read. My students enjoy the book and find the stories compelling. I've also read Hoggan and Littlemore's book "Climate Cover-Up: The Crusade to Deny Global Warming," which is a more-detailed approach to the same subject.
Reading this book will help you better understand how it is that the vast majority of climate scientists believe there is a greater than 90 percent chance that the earth is warming and that human behavior is responsible -- while most Americans do not. Why the disconnect? This book will help you connect the dots.