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Dollars & Events: How to Succeed in the Special Events Business [Hardcover]

Joe Goldblatt , Frank Supovitz
3.5 out of 5 stars  See all reviews (4 customer reviews)
List Price: CDN$ 95.95
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Book Description

March 2 1999
Start, grow, and manage your special events career! To succeed in the world of special events management, you need to develop a vast array of skills and acquire a broad knowledge base that covers everything from planning and management to consulting, production, lighting and sound, decor, catering, and more. You'll also need the critical business know-how that will enable you to plot a course for success, measure your progress along that course, and adapt to changes in the business environment along the way. In short, you need Dollars and Events.

The first and only book written specifically for aspiring and established special events professionals, Dollars and Events provides all the information you need to start, grow, and manage a special events-related business or career. You'll learn how to develop a vision, a mission, and a strategy; manage your finances; find the capital you need; create a marketing plan; and hire and keep employees that will help your business thrive.

You'll also find:

  • Advice and direction from outstanding special events entrepreneurs and intrepreneurs
  • Help in adapting proven business concepts such as benchmarking, best practices, and quality teams to your business or career
  • End-of-chapter activities to help you learn by doing
Whether you are starting your own special events business, running or working in an established firm, or involved in the special events department of a large corporation, this book gives you the tools you need to advance your business, enhance your career opportunities, and enrich yourself and your clients both now and in the future.

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Product Description

From the Back Cover

"There is no one more qualified to write a book on how to succeed in the special events business than Joe Goldblatt and Frank Supovitz. Joe Goldblatt, one of the industry’s pioneers and visionaries, has truly legitimized what has been a cottage industry—and today is a huge global business that produces results. This work will ‘shift the gear’ to greater awareness and professionalism for those in this business today and those who want to be a part of its future." —William Morton, Chairman and Chief Executive, The Jack Morton Company "Dr. Goldblatt has been instrumental in defining event management as an industry and a profession. This book takes the process another step further by providing a specific road map to becoming a financially successful event professional. A must read for anyone in and around the business of events." —John Baragona, Publisher, Event Solutions "A practical, thorough, and inspirational how-to guide for the industry." —Kate Fitzgerald, Editor, Advertising Age Start, grow, and manage your special events career! To succeed in the world of special events management, you need to develop a vast array of skills and acquire a broad knowledge base that covers everything from planning and management to consulting, production, lighting and sound, decor, catering, and more. You’ll also need the critical business know-how that will enable you to plot a course for success, measure your progress along that course, and adapt to changes in the business environment along the way. In short, you need Dollars and Events. The first and only book written specifically for aspiring and established special events professionals, Dollars and Events provides all the information you need to start, grow, and manage a special events-related business or career. You’ll learn how to develop a vision, a mission, and a strategy; manage your finances; find the capital you need; create a marketing plan; and hire and keep employees that will help your business thrive. You’ll also find:
  • Advice and direction from outstanding special events entrepreneurs and intrepreneurs
  • Help in adapting proven business concepts such as benchmarking, best practices, and quality teams to your business or career
  • End-of-chapter activities to help you learn by doing
Whether you are starting your own special events business, running or working in an established firm, or involved in the special events department of a large corporation, this book gives you the tools you need to advance your business, enhance your career opportunities, and enrich yourself and your clients both now and in the future.

Inside This Book (Learn More)
First Sentence
Obviously, success is not simply a matter of choice; otherwise, everyone would be successful. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most helpful customer reviews
3.0 out of 5 stars Generally useful for a subset of events Dec 16 2001
Format:Hardcover
If you're considering a career in client-driven events (e.g. the Feldstein wedding) or an event support business (e.g. lighting design), this book will provide a useful overview of basic business issues. Most of these issues would require additional reading and the authors provide a good list of references. The coverage is a little uneven, with some topics (e.g. focus groups) discussed in great depth and others (e.g. risk managment) glossed over. There is also some redundancy (e.g. research techniques are discussed in some depth in two different chapters). But you'll also find lots of good advice on sound business practices.
In contrast, this book is a lot less useful if you're interested in developing your own public events (e.g. concerts, sporting events). There is minimal or no discussion of essential issues like sponsorship, ticket pricing or recruiting/managing volunteers. The discussion of marketing is limited to attracting clients and does not touch on recruiting an audience. There is, however, considerable overlap in the business issues. Since I haven't found a good coverage of that area elsewhere, I'd still recommend this book for you.
Was this review helpful to you?
4.0 out of 5 stars Very good advice Oct. 12 2000
Format:Hardcover
This book was not as I had expected, however once I got into it I realized that its content was very valuable. The authors offer up advice that no one would normally tell you and that you would have to find out on your own as a result of poor planning. Some of the material is technical but important to have a successful event planning business. Event planning is much more than picking floral arrangements and reviewing colors of swatches for table linens. This book allows you to taste the true business aspect of the world of event planning. A bargain at its price as it is less expensive than making future business mistakes!
Was this review helpful to you?
4.0 out of 5 stars Dollars and Events June 23 2001
Format:Hardcover
This is a good basic text for starting an event planning business. It includes step-by-step instructions for how to get started, manage the finacial end and maintain your edge in the business. There are lots of sample forms for everything from assessing your suitablility for this business to a sample contract. Throughout the book are anecdotes about people who succeeded at the particular element being discussed.
The book is well written and easy to understand. If gives a good idea of what to expect and what is expected. If you are considering a carreer in event planning, this is a good place to start.
Was this review helpful to you?
3.0 out of 5 stars Too much for a beginner Aug. 10 2001
Format:Hardcover
This book is very technical and goes into a great depth of the "business" end of running your own company. It is not a good book for someone who's just beginning and just wants basic information about the event planning business in general. For my needs Affairs of the Heart by Nancy Gluck was a much more insightful book.
Was this review helpful to you?
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.5 out of 5 stars  4 reviews
24 of 26 people found the following review helpful
4.0 out of 5 stars Very good advice Oct. 12 2000
By Laura Aldrich - Published on Amazon.com
Format:Hardcover
This book was not as I had expected, however once I got into it I realized that its content was very valuable. The authors offer up advice that no one would normally tell you and that you would have to find out on your own as a result of poor planning. Some of the material is technical but important to have a successful event planning business. Event planning is much more than picking floral arrangements and reviewing colors of swatches for table linens. This book allows you to taste the true business aspect of the world of event planning. A bargain at its price as it is less expensive than making future business mistakes!
16 of 16 people found the following review helpful
3.0 out of 5 stars Too much for a beginner Aug. 10 2001
By C. Walker - Published on Amazon.com
Format:Hardcover
This book is very technical and goes into a great depth of the "business" end of running your own company. It is not a good book for someone who's just beginning and just wants basic information about the event planning business in general. For my needs Affairs of the Heart by Nancy Gluck was a much more insightful book.
13 of 13 people found the following review helpful
4.0 out of 5 stars Dollars and Events June 23 2001
By Linda Zellman - Published on Amazon.com
Format:Hardcover
This is a good basic text for starting an event planning business. It includes step-by-step instructions for how to get started, manage the finacial end and maintain your edge in the business. There are lots of sample forms for everything from assessing your suitablility for this business to a sample contract. Throughout the book are anecdotes about people who succeeded at the particular element being discussed.
The book is well written and easy to understand. If gives a good idea of what to expect and what is expected. If you are considering a carreer in event planning, this is a good place to start.
13 of 14 people found the following review helpful
3.0 out of 5 stars Generally useful for a subset of events Dec 16 2001
By David LaPorte - Published on Amazon.com
Format:Hardcover
If you're considering a career in client-driven events (e.g. the Feldstein wedding) or an event support business (e.g. lighting design), this book will provide a useful overview of basic business issues. Most of these issues would require additional reading and the authors provide a good list of references. The coverage is a little uneven, with some topics (e.g. focus groups) discussed in great depth and others (e.g. risk managment) glossed over. There is also some redundancy (e.g. research techniques are discussed in some depth in two different chapters). But you'll also find lots of good advice on sound business practices.
In contrast, this book is a lot less useful if you're interested in developing your own public events (e.g. concerts, sporting events). There is minimal or no discussion of essential issues like sponsorship, ticket pricing or recruiting/managing volunteers. The discussion of marketing is limited to attracting clients and does not touch on recruiting an audience. There is, however, considerable overlap in the business issues. Since I haven't found a good coverage of that area elsewhere, I'd still recommend this book for you.
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