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Product Description
Product Description
Whether you're just beginning an annual giving program, or trying to improve an existing one, this is the one book you must have. With Donor Focused Strategies for Annual Giving, you'll take a fresh look at annual giving from the donor's perspective, which will enable you to better match donor interests to your organization's needs. Most important, you'll learn how to implement a significant new model--the annual integrated development program--today's most donor-sensitive, effective fund raising strategy for the long term.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
5.0 out of 5 stars (3 customer reviews)
5 of 5 people found the following review helpful:
5.0 out of 5 stars
One of the best resources, Mar 14 2002
By Warren "(C)" - Published on Amazon.com
This review is from: Donor-Focused Strategies For Annual Giving (Paperback)
Karla Williams has introduced an extremely practical and well written book for those of us who seek to raise the bar in the arena of Annual Funds and Donor Development. I have many, many books in my library that focus on fund-raising strategies, and this is the primary one that I will be using to train my staff and volunteers. Why? Ms. Williams not only presents a world-view that is compatible with our organization but then presents very practical, step by step strategies to implement this vision of donor development. She begins with a fairly in depth and clear presentation of the history of fund-raising (which helps to put things into perspective) and then moves on to what she believes is the most effective and responsible paradigm for funding non-profits: one that honors and respects the donor constituency in addition to raising the needed funds for our various causes. The book features numerous case illustrations, easy to interpret graphs, and an integrated annual develoment strategy that can be fine tuned for any organization. Bottom line: Yes it may seem expensive but it is simply one of *the* best resources for annual funds on the market today.
6 of 7 people found the following review helpful:
5.0 out of 5 stars
Donor Focused Strategies for Annual Giving, Jun 26 2000
By "ideafarmer" - Published on Amazon.com
This review is from: Donor-Focused Strategies For Annual Giving (Paperback)
I highly recommend this book. The author has a very accessible, clear writing style. She lays out the pros and cons of various options very well. It has really helped me plan and improve my annual campaign.
5.0 out of 5 stars
You need this one!, Sep 12 2009
By Busy "DJT" - Published on Amazon.com
This review is from: Donor Focused Strategies For Annual Giving (Paperback)
If you have taken a class from Karla, you would know that you need this book - very practical, concise, and full of good things for fundraisers to do. Although she is giving it an "annual giving" perspective, it really will be helpful for any kind of fundraising. Buy it! you will be glad you did.
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